Mental Floss is Not Just a Magazine Anymore

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'

[ AdWeek | 2013-03-13 00:00:00 UTC ]
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Magazine Companies Bullish on Growth for 2018

Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey. The post Magazine Companies Bullish on Growth for 2018 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
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Facebook aims to balance its fact-checking with a right-wing magazine

Facebook made much ado about bringing on third-party fact-checkers to curb fake news. However, it has faced accusations that the fact-checkers themselves are biased -- allegedly, too many of them skew to the left. And it appears that Facebook wants... Continue reading at Engadget

[ Engadget | 2017-10-08 00:00:00 UTC ]
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Glamour magazine won't be monthly any more

The last monthly print edition of the UK magazine will be in December as it takes a new direction. Continue reading at BBC News

[ BBC News | 2017-10-06 00:00:00 UTC ]
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Glamour magazine goes digital-first and cuts back print editions

Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian

[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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The End of an Era for the Magazine Industry

What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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It’s Take Two for Take Magazine

After nearly folding in 2016, the magazine is back and better than before. The post It’s Take Two for Take Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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The Not-So-Glossy Future of Magazines

Magazines still line classic newsstands like this one in Harvard Square in Cambridge, Mass. But the publishing industry has faded. Continue reading at The New York Times

[ The New York Times | 2017-09-23 00:00:00 UTC ]
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Former government mental health tsar to publish with Bluebird

The former mental health champion for schools in England, Natasha Devon, is writing A Beginner’s Guide to Being Mental: An A-Z for Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2017-09-16 00:00:00 UTC ]
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Major Magazine Publishers Flock to Facebook Watch

A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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Brobel Design Re-Envisions Kids Discover Magazine

[Sponsored] Using MEI's TruEdit platform, Brobel produces issues 32-times faster. The post Brobel Design Re-Envisions Kids Discover Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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Owner of High Times Acquires LGBT Magazines Out and The Advocate

Oreva Capital has backed a management-led buyout of Here Publishing, rebranding it Pride Media Inc. The post Owner of High Times Acquires LGBT Magazines Out and The Advocate appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-11 00:00:00 UTC ]
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Competitor Magazine Rebrands as Competitor Running

Jessie Sebor, Competitor Group's recently promoted VP of media, makes her mark on the 30-year-old title. The post Competitor Magazine Rebrands as Competitor Running appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-06 00:00:00 UTC ]
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Chief Executive Group Acquires Corporate Board Member Magazine

"This acquisition provides a significant opportunity for us to expand both communities." The post Chief Executive Group Acquires Corporate Board Member Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-01 00:00:00 UTC ]
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Beyond the Page: How Magazines are Extending Their Fall Fashion Issues

Events, interactive features and videos enhance reader and advertiser experience. The post Beyond the Page: How Magazines are Extending Their Fall Fashion Issues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
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T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Time Out Magazine Rolls Out 8th U.S. Print Edition in Philadelphia

This may well be the best inaugural cover yet for a U.S. quarterly print edition of Time Out magazine. In support of the cheeky retro-Polaroid composition, the editors have layered in captions that feature full-on Philly speak. 'THE ORIGINAL GAYBORHOOD, THANK YOU VERY MUCH,' reads one cover-line... Continue reading at AdWeek

[ AdWeek | 2017-08-23 00:00:00 UTC ]
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Forbes CTO Jumps to Hearst Magazines | People on the Move

Shape and The Fader overhaul creative teams, New York Media hires a video director, Modern Luxury makes several appointments, and more... The post Forbes CTO Jumps to Hearst Magazines | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-17 00:00:00 UTC ]
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Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
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News magazines enjoy circulation boost while celebrity titles suffer

Private Eye, the Economist and others increase readership as Marie Claire, Heat and Grazia experience lossesWomen’s weekly and celebrity-focused magazines suffered a difficult first half of the year with sharp declines in sales, according to the latest industry figures.Titles including Heat,... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
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