A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash Course and Sci Show and the popular Vlog Brothers channel, have amassed over 300 million views. The Green brothers will be in charge of much of the production of the Mental Floss channel, which features rapid-fire trivia "megalists" (50 things you didn't know about the presidents, etc.) and quiz show-style videos. "The partnership alleviates a lot of the financial stresses," Mental Floss founder Will Pearson said. "Our investment now is more in the time and the resources, and it's a huge help having them come in and fund the production of the show." Print brands' digital video efforts have had varying degrees of success. Hearst's Hello Style channel, rolled out last April, is now up to over 85,000 subscribers and nearly 12 million video views. Meredith's Digs hasn't fared as well, with 32,000 subscribers and less than 2 million views. However, others like Vice Magazine have been able to transition to the YouTube audience. Vice Media's channel has over 1.1 million subscribers, and its top 21 videos have all raked in over 1 million views. In its first two days, the Mental Floss channel had already collected nearly 43,000 subscribers and 110,000 video views. Getting views is no... Continue reading at 'AdWeek'
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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Forthcoming titles—written by experienced herbalists, spell casters, tarot experts, and pagan practitioners—connect readers to ancient folkways and spiritual practices using everyday spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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Finding Her #ownvoice: A Conversation with Ivy Ngeow, by Susan Blumberg-Kason Interviews [email protected] Tue, 07/18/2023 - 15:46 Ivy Ngeow grew up in Johor Bahru, Malaysia, and now makes her home in London. An architect and interior designer by... Continue reading at World Literature Today
[ World Literature Today | 2023-07-18 20:46:55 UTC ]
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After a survey revealed the stresses that authors face when placed in the spotlight for the first time, publishing houses and industry bodies have pledged extra training and pastoral careAuthor and publisher welfare has been a hot topic in the books industry of late. Publishing houses, trade... Continue reading at The Guardian
[ The Guardian | 2023-07-18 15:13:43 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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You won't make a living wage working as a bookseller in an indie bookstore. Here's a look at wages across the country. Continue reading at Book Riot
[ Book Riot | 2023-06-12 10:37:00 UTC ]
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Freedom to read advocates are applauding a federal consent decree that could help blunt the surge of book bans in schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Religion publishers address many of the most challenging social issues facing a polarized nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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While his assessment has its detractors, Canadian author and Russia expert Ian Garner believes fascist views now permeate Russia's young people to such a degree that the chances of a lasting peace following the war in Ukraine are remote. ... Continue reading at CBC
[ CBC | 2023-05-15 08:00:00 UTC ]
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As Lambda’s Writer’s Retreat for Emerging LGBTQ Voices returns to an in-person format this summer, previous retreat participants look back on the experiences as a crucial moment in their development as queer authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Jack Zipes technically retired from his position as professor of German and comparative literature at the University of Minnesota in 2008, but he hasn't paused his prolific contributions to storytelling and radical children's literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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A Q&A with Jonathan Rosen, whose new book, The Best Minds, delves into a fraught friendship and the societal response to schizophrenia Continue reading at The Atlantic
[ The Atlantic | 2023-04-21 18:24:00 UTC ]
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Maggie Smith's book "You Could Make This Place Beautiful" explores the meanings behind womanhood, gender roles, family and jobs. Continue reading at HuffPost
[ HuffPost | 2023-04-19 09:45:33 UTC ]
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The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Finding “Enough”: A Conversation with Nicole Chung, by Renee H. Shea Interviews [email protected] Mon, 04/03/2023 - 21:13 Writer and editor Nicole Chung is the author of the best-selling memoir All You Can Ever Know (Catapult, 2018), the story of... Continue reading at World Literature Today
[ World Literature Today | 2023-04-04 02:13:03 UTC ]
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In a victory for freedom to read advocates, federal judge Robert Pitman found that Llano County's "targeting and removal" of a host of allegedly "inappropriate" books from library shelves constituted viewpoint and content discrimination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
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Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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