A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash Course and Sci Show and the popular Vlog Brothers channel, have amassed over 300 million views. The Green brothers will be in charge of much of the production of the Mental Floss channel, which features rapid-fire trivia "megalists" (50 things you didn't know about the presidents, etc.) and quiz show-style videos. "The partnership alleviates a lot of the financial stresses," Mental Floss founder Will Pearson said. "Our investment now is more in the time and the resources, and it's a huge help having them come in and fund the production of the show." Print brands' digital video efforts have had varying degrees of success. Hearst's Hello Style channel, rolled out last April, is now up to over 85,000 subscribers and nearly 12 million video views. Meredith's Digs hasn't fared as well, with 32,000 subscribers and less than 2 million views. However, others like Vice Magazine have been able to transition to the YouTube audience. Vice Media's channel has over 1.1 million subscribers, and its top 21 videos have all raked in over 1 million views. In its first two days, the Mental Floss channel had already collected nearly 43,000 subscribers and 110,000 video views. Getting views is no... Continue reading at 'AdWeek'
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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The Christmas decorations are down, the tin of Quality Street is empty and now I’m planning my author goals for the year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 10:21:55 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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The French parliament has adopted a law to ban virtually free home deliveries of books in a clear attempt to boost indies and clip the wings of Amazon and other online booksellers. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 05:09:20 UTC ]
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I’ve had the grand pleasure of meeting Julia Alvarez twice. The first meeting was figurative: I met her through her writing. I was in middle school, searching for a silent reading book in my classroom library. There, on the shelf of books that seemed less shelf than treasure chest, was a novel... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-14 09:49:59 UTC ]
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Bloomsbury Professional has acquired Mental Disorders, Mental Illness and the Family Court, a reference book for non-medical professionals, headed up by semi-retired published Derek Cross. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 15:33:51 UTC ]
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Mirion Malle (This Is How I Disappear) and Sophie Yanow (The Contradictions) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The occasion was Malle’s second English-language release and first work of fiction, This Is How I... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-29 09:54:22 UTC ]
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It's officially Black Friday and that means if you didn't snatch up any of the early deals that came and went earlier this month, now's the time to shop. Despite kicking off the holiday season (unbearably) early this year with a deluge of deals, retailers are still have some compelling Black... Continue reading at Engadget
[ Engadget | 2021-11-26 11:15:21 UTC ]
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The Borough Press has bought a collection of 12 stories based on the real lived experience of people who have faced mental illness in the UK, conceived and edited by Joanna Cannon. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 15:22:55 UTC ]
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Hosted annually by the ECPA, 2021’s Art of Writing took place virtually from Sept. 30—Nov. 4 with webinars touching on the need for authentic representations of diverse people, the impacts of Covid-19 on writers, and other challenges within the Christian publishing industry today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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Former shock jock Jones tells fans to find him on Facebook as he departs TV. Plus: Seven’s costly Cleo Smith case blunderWhen News Corp unveiled plans for Piers Morgan to headline an international prime time talk show we flippantly said “Move over Andrew Bolt, Alan Jones and Peta Credlin – there... Continue reading at The Guardian
[ The Guardian | 2021-11-05 01:29:20 UTC ]
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The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
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Trade visitors and exhibitors at Frankfurter Buchmesse spoke of the importance of supporting trade shows and doing business in person. The post Frankfurter Buchmesse Goers: ‘So Nice To Be Home Again’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-26 11:25:48 UTC ]
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Antrim’s memoir offers an unvarnished portrait of suicidal thinking and finding a way out. Continue reading at The Washington Post
[ The Washington Post | 2021-10-22 12:00:00 UTC ]
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Anyone who has worked in a bookstore knows only too well that moment when a customer approaches by saying, “So I don’t remember the title, or the author, but—.” And we’ve all been on the other side of the counter, trying to pinpoint something we can’t quite describe at a bookstore (“It’s a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-21 08:55:42 UTC ]
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Britney Spears’s younger sister has had her offer to give proceeds from her forthcoming book to the non-profit organisation This Is My Brave turned downJamie Lynn Spears’s offer to donate some of the proceeds from her forthcoming memoir to a mental health organisation has been declined after a... Continue reading at The Guardian
[ The Guardian | 2021-10-20 11:37:23 UTC ]
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Australian dramatist David Williamson’s new book is a mash up of memoir and autobiography, which casts himself as a former ‘plunderer’ of other’s lives. Continue reading at The Conversation
[ The Conversation | 2021-10-20 03:57:12 UTC ]
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Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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Solnit’s ‘Orwell’s Roses’ is the story of a life that doesn’t read like a typical biography. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 14:00:00 UTC ]
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“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Jessica Kingsley Publishers (JKP) is launching a new podcast supporting the mental health of children and teens called "Our Kids in Mind". Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 23:02:32 UTC ]
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