A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash Course and Sci Show and the popular Vlog Brothers channel, have amassed over 300 million views. The Green brothers will be in charge of much of the production of the Mental Floss channel, which features rapid-fire trivia "megalists" (50 things you didn't know about the presidents, etc.) and quiz show-style videos. "The partnership alleviates a lot of the financial stresses," Mental Floss founder Will Pearson said. "Our investment now is more in the time and the resources, and it's a huge help having them come in and fund the production of the show." Print brands' digital video efforts have had varying degrees of success. Hearst's Hello Style channel, rolled out last April, is now up to over 85,000 subscribers and nearly 12 million video views. Meredith's Digs hasn't fared as well, with 32,000 subscribers and less than 2 million views. However, others like Vice Magazine have been able to transition to the YouTube audience. Vice Media's channel has over 1.1 million subscribers, and its top 21 videos have all raked in over 1 million views. In its first two days, the Mental Floss channel had already collected nearly 43,000 subscribers and 110,000 video views. Getting views is no... Continue reading at 'AdWeek'
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget
[ Engadget | 2024-03-18 15:25:19 UTC ]
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The Feel Good Foodie, Taste of Home, and others infuse the region’s flavors into everyday dishes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
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The third edition of the survey found the industry to be slightly more diverse in terms of its racial and gender makeup than it was four years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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The managing director of the publishing startup describes her disruptive agenda and promises a list of "strong, game-changing voices." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Read an excerpt of Hope Ablaze by Sarah Mughal Rana, a YA novel about a Muslim girl who writes a protest poem that goes viral, changing her whole life. Continue reading at Book Riot
[ Book Riot | 2024-02-21 12:30:00 UTC ]
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A few booksellers attending Winter Institute 2024 have attracted attention on the show floor over unexpected events occurring back home at their stores. For one, B&N is planning to move next door; for another, a spouse's promotion might take him away from his store; for a third, eviction looms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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The “Aya” series explores the pains and pleasures of everyday life in a working-class neighborhood in West Africa. Continue reading at The New York Times
[ The New York Times | 2024-02-10 10:02:39 UTC ]
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Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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The debut novel from Leo Vardiashvili, 'Hard by a Great Forest,' has its commercial trappings but ultimately lands with lyrical and heartbreaking resonance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-31 18:43:16 UTC ]
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The following is from Zodiac: A Graphic Memoir by Ai Weiwei with Elettra Stamboulis, illustrated by Gianluca Constantini. __________________________________ From Zodiac: A Graphic Memoir by Ai Weiwei with Elettra Stamboulis, illustrated by Gianluca Constantini. Copyright © 2024. Published by Ten... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-30 09:55:47 UTC ]
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British influencer posted a weekly video for 10 years, about everything from pegasus crossings to the National GridTen years ago, Tom Scott held up his phone camera and recorded a 90-second video about traffic lights on bridleways. In Britain, we have pelican crossings, toucan crossings and... Continue reading at The Guardian
[ The Guardian | 2024-01-05 12:00:22 UTC ]
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Now in its 25th year, Ingram’s digital printing group has deepened its ties with publishers and expanded its international footprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Depending on what you buy and where you shop, many online purchases should arrive before December 25th, so if you're still working through your gift list, it might not be too late. Even if you're just looking for deals in general, there are plenty out there. Despite the fact that the official... Continue reading at Engadget
[ Engadget | 2023-12-08 17:45:42 UTC ]
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A CBC News investigation has found at least 2,500 copyrighted books written by more than 1,200 Canadian and Québécois authors were shared online as part of a massive — and now defunct — dataset used to train artificial intelligence. Continue reading at CBC
[ CBC | 2023-12-07 09:00:49 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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