Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
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Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
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Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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Hodder & Stoughton has pre-empted a cookbook from Twisted, the biggest food and drink Facebook page in the UK with 30 million followers across its social channels. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 08:49:17 UTC ]
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Bonnier Books UK has triumphed in a nine-way auction for Christiana Figueres and Tom Rivett-Carnac’s "defining" book on the climate crisis. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 13:51:14 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age
[ Advertising Age | 2019-09-17 18:14:21 UTC ]
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Interviews Renee H. Shea Monique Truong / Photo © Haruka Sakaguchi Monique Truong, who came to the United States in 1975 as a refugee from Vietnam, began exploring untold and ignored histories in her first novel, The Book of Salt (2003), told through... Continue reading at World Literature Today
[ World Literature Today | 2019-09-17 13:54:26 UTC ]
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Welsh indie Candy Jar has joined forces with Hoho Rights to publish a new children's cookbook to accompany the Channel 5 animated series "Shane the Chef". Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 17:12:19 UTC ]
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Patti Smith and Liz Phair memoirs, Questlove's cookbook and more highly anticipated music books coming out this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-13 18:02:09 UTC ]
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Bonnier Books UK will feature recordings of convicted killers in an audiobook of true crime bestseller Talking with Serial Killers: The World’s Most Evil. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 20:04:55 UTC ]
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Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek
[ AdWeek | 2019-09-11 15:07:03 UTC ]
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Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Mitchell Beazley has bagged a second TV tie-in cookbook for BBC series "Dirty Vegan", featuring 80 new recipes from ex "Dirty Sanchez" star Matt Pritchard. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 10:59:43 UTC ]
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Elise Burns is leaving Bloomsbury to join Bonnier Books UK as its new trade sales and export director. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 22:43:52 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find food and cookbook literary agents open to submissions in this post. List will be updated regularly. The post Food and Cookbook Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-31 13:00:08 UTC ]
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Bonnier Books UK imprint Blink has netted two football titles with Robbie Fowler’s “definitive” autobiography and the fifth publication from freestylers The F2. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 13:07:40 UTC ]
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My stove and I have been at odds for some time now. Beautiful and wasteful, it is the kind that is ubiquitous in Los Angeles kitchens of a certain vintage and which has chrome fins like a muscle car. And like those muscle cars, it is a gas guzzler. Aside from the standard four burners, […] The... Continue reading at Electric Literature
[ Electric Literature | 2019-08-29 11:00:20 UTC ]
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