Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
More news stories like this
Mitchell Beazley has scooped "EastEnders" actor and "Celebrity Masterchef" winner John Partridge's first cookbook, featuring dishes inspired by personal memories. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 13:09:51 UTC ]
More news stories like this
The former Lord Mayor of Sheffield Magid Magid’s first book, a personal “manifesto for change”, will be published by Bonnier Books UK following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 02:14:46 UTC ]
More news stories like this
Hearst announced today that Clarice Touhey has been named president of the Texas Community Group for Hearst Newspapers. She succeeds Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-15 23:38:52 UTC ]
More news stories like this
Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
More news stories like this
Dedicated to her lover and muse Dieter Roth, Dorothy Iannone’s handwritten cookbook buzzes with recipes and intimate observations. Continue reading at The Paris Review
[ The Paris Review | 2019-07-12 14:00:23 UTC ]
More news stories like this
Seven Dials has snapped up Feed Your Family For £20 a Week by Lorna Cooper within 24 hours of submission, following a whirlwind four-publisher auction with multiple pre-empt attempts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:40:31 UTC ]
More news stories like this
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 19:24:56 UTC ]
More news stories like this
Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
More news stories like this
[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
More news stories like this
A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this
Bonnier imprint Hot Keys has signed CILIP Carnegie winning and New York Times bestselling author Elizabeth Acevedo in a six-figure three-book pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 16:22:25 UTC ]
More news stories like this
Bonnier Books UK has scooped books by Formula One star Jenson Button and speedway world champion Tai Woffinden in a sporting double. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 14:05:40 UTC ]
More news stories like this
Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek
[ AdWeek | 2019-07-01 11:00:38 UTC ]
More news stories like this
After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
More news stories like this
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
More news stories like this
HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
More news stories like this
[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
More news stories like this
When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G... Continue reading at Advertising Age
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
More news stories like this
[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
More news stories like this