Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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John Francisconi, the general manager of Bank Square Books in Mystic, Conn., is finishing up a three-week residency at Otherwise Bookshop in Rome and reflects on the experience for PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Nylon editor-in-chief Gabrielle Korn is stepping down from her role following last month’s sale of the magazine to Bustle Digital Group. In her August editor's letter, Korn said, “I’ve weighed my options... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:59:47 UTC ]
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Bonnier Books UK has appointed Nick Wright from PRH as its new chief information officer following the departure of Justin King. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 23:50:44 UTC ]
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Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
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Bonnier Books UK imprint Lagom has picked up a breastfeeding guide from Instagram star and mum-of-three Chantelle Edmunds. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 15:29:10 UTC ]
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Jamie Fiocco, owner and general manager of Flyleaf Books in Chapel Hill, N.C., is prepared to expand the focus of the American Booksellers Association as its new president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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[caption id="attachment_162887" align="alignright" width="150"] Dana Rosen[/caption] Time named Dana Rosen as its new chief legal officer, effective July 29. As CLO—which CEO and editor-in-chief Edward Felsenthal identified in a statement as a top priority position to fill since the magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-25 18:40:50 UTC ]
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Bonnier Books UK has promoted Margaret Stead to publisher of Zaffre and upcoming literary imprint Manilla, with Matt Phillips moving up to become publisher of non-fiction imprints Blink and John Blake. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 10:05:18 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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A month after pledging to "vigorously defend" its proposed $1.4 billion acquisition of rival publication printer LSC Communications in the face of a Justice Department lawsuit challenging the deal, Quad/Graphics announced on Tuesday that the two companies have agreed to end the fight. The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-23 16:26:38 UTC ]
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Hodder & Stoughton has bagged a new book from Gordon Ramsay called Quick & Delicious, featuring 100 “knockout” recipes ready in 30 minutes or less. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 13:10:06 UTC ]
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The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
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Mitchell Beazley has scooped "EastEnders" actor and "Celebrity Masterchef" winner John Partridge's first cookbook, featuring dishes inspired by personal memories. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 13:09:51 UTC ]
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The former Lord Mayor of Sheffield Magid Magid’s first book, a personal “manifesto for change”, will be published by Bonnier Books UK following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 02:14:46 UTC ]
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Hearst announced today that Clarice Touhey has been named president of the Texas Community Group for Hearst Newspapers. She succeeds Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-15 23:38:52 UTC ]
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Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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Dedicated to her lover and muse Dieter Roth, Dorothy Iannone’s handwritten cookbook buzzes with recipes and intimate observations. Continue reading at The Paris Review
[ The Paris Review | 2019-07-12 14:00:23 UTC ]
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Seven Dials has snapped up Feed Your Family For £20 a Week by Lorna Cooper within 24 hours of submission, following a whirlwind four-publisher auction with multiple pre-empt attempts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:40:31 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 19:24:56 UTC ]
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