The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'
[ Digiday | 2023-04-20 04:01:00 UTC ]
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#marketing ecosystem
#newly launched
#miami beach
#digital media
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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#exclusive content
#digital video
#made sense
#pilot launch
#entertainment industries
#including video
#additional cost
The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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#american market
Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
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#procter gamble
#kantar media
#key role
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For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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#ebook distributor
DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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#vp-global marketing
#digital landscape
#changing rapidly
Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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#named editor
#cooking light
#verified circulation
#audited media
Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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#year-on-year drop
Publisher and retailer F+W is launching a new television show teaching people craft skills.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and... Continue reading at Advertising Age
[ Advertising Age | 2014-08-22 00:00:00 UTC ]
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#publisher posts
German culture and media minister Monika Gruetters recently addressed the campaign by European authors protesting Amazon's business tactics with Swedish publisher Bonnier Group. Gruetters said she 'supports' the effort. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-22 00:00:00 UTC ]
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Second-quarter 2014 data collected by leading Dutch distributor CB Logistics indicates a... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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#barnes noble
#nook media
The New York City bookseller plans to add a new store on the Upper West Side at the end of November, just in time for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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#book culture
In early 2013, Thad Woodman, a manager at an economics consulting firm, reached out to Larry Levitsky, previously the publisher and general manager of the computer book publishing division of McGraw-Hill, about developing a startup that would combine the services of a legacy publisher—editing,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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#general manager
Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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#closest rival
AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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#patrick dolan
#paid dividends
#survey found
As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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#purdue university
Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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#top brands
#greatest hits
#mickey mouse
Last year's manufacturing and production survey signaled a major turn-around in new technology investment after a four-year decline from 2008 to 2011. According to FOLIO:'s 2014 manufacturing and production technology survey, investment is still on the rise- spiking another 32 percent from... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-12 00:00:00 UTC ]
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#technology investment
#four-year decline