The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'
[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with:
#marketing ecosystem
#newly launched
#miami beach
#digital media
The National Literacy Trust’s headline-grabbing claim is little more than highly coordinated lobbying based on flimsy evidenceWhen the National Literacy Trust announces that tablet computers help disadvantaged children to read, liberal-minded book lovers like me sit up and listen.The NLT... Continue reading at The Guardian
[ The Guardian | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet computers
#disadvantaged children
That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#verizon wireless
#conde nast
#late october
#net neutrality
#twitter handle
Time Inc., the nation's largest magazine publisher, is reorganizing its executive suite.Executive VP Evelyn Webster, who oversees the company's lifestyle titles including InStyle, will assume responsibility of Time Inc.'s entire U.S. portfolio, excluding People and Entertainment Weekly,... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#internal memo
#executive suite
#assume responsibility
#entertainment weekly
#effective immediately
#lifestyle brands
Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#money magazines
#print publisher
#money magazine
#advertising sales
#mark ford
#sports group
John “Rick” MacArthur is the minority partner in the third Book Culture to open in New York City at 450 Columbia Avenue, the former site of Endicott Booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book culture
Canongate has signed a bestselling US true crime book, which has been adapted for the screen with Johnny Depp and Benedict Cumberbatch. Black Mass, by journalists Dick Lehr and Gerard O'Neill, exposes an FBI corruption case centred around John "Whitey" Bulger, the head of the Boston Irish mob,... Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#true crime
#johnny depp
#benedict cumberbatch
#isabelle bleecker
Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russell brand
#author told
Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#egmont uk
#made redundant
Pam McLucas Byers, a veteran publishing executive on both coasts, died on October 27 after a long illness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long illness
The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#defining moment
#subscription services
#digital downloads
#emerging markets
#make money
A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booming children
#book fair
#recently completed
When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
Last Gasp Books, a San Francisco comics and art books publisher, crowdfunded its fall list after finding itself in a precarious financial situation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fall list
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
#book nerds
Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid market
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neal mohan
Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books including
#books campaign
#iconic publisher
#classic peter
Arts Council England (ACE) has launched a new journal devoted to discussing "the value of art and culture". The magazine, Create, available digitally through ACE's website, features pieces from former prime minister John Major, novelist Naomi Alderman, and an interview with Neil Gaiman speaking... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
More news stories like this |
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blinkbox books
#week launching
#digital reading
#key moments
Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing department
#marketing director
#bounce sales
#nosy crow