The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'
[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with:
#marketing ecosystem
#newly launched
#miami beach
#digital media
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business books
#judge books
"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wasting time
#principal analyst
Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel session
#telling stories
The Sharjah International Book Fair is focused on forging cultural connections and fighting Muslim extremism through books. The post Sharjah: A Book Fair Focused on Cultural Connections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post sharjah
Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orna ross
#independent authors
#including books
Deborah Emin of Sullivan Street Press argues that the rapid change from print to digital publishing is hurting readers, writers, and the next generation. The post Deborah Emin: Publishing’s Complicated Relationship with Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#deborah emin
#complicated relationship
#rapid change
Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
At the Sharjah International Book Fair, currently happening in the United Arab Emirates, a panel about translated books saw execs from various countries talking about the difficulties of getting titles that do not originate in English into the Western markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#translated books
#western markets
The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
#agency execs
#magazine media
A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post expanding
#books appeared
But he doesn't provide any figures to back up his positive claims about subscriber totalsThe Times "is delivering both volume and higher revenue per subscriber", says the News Corp chief executive and former Times editor Robert Thomson.He added: "Digital, which already accounts for nearly... Continue reading at The Guardian
[ The Guardian | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher revenue
Publishing Technology has appointed David Montgomery to the newly created position of chief technology officer as it “bolsters its senior management team”. The company, which provides software and services to publishers, is also planning to recruit a new global projects director, and has... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
Simon & Schuster Canada has confirmed that Martha Sharpe, editorial director, and Alison Clark, associate publisher, have left the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette books
#emerging markets
Half of the libraries in North Yorkshire could face closure unless volunteers come forward to keep them open, the county council has warned. The push towards community-run libraries follows an original decision by the council in 2010, which saw nine of the council's 42 libraries run by... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community-run libraries
#county council
#face closure
#north yorkshire
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#rapid growth
#digital publishing
When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks doubled
Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#volume sales
#28th september
#previous fortnight
#time period
Josh Spero, author of Second Hand Stories and editor of Spear's Magazine, and the author Erica Wagner, a former literary editor of the Times mull the question of high tech and old books. Continue reading at BBC World
[ BBC World | 2014-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#loved books
#literary editor
Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#high taxes
#print books