Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

BEA 2014: Hollywood Comes to North Atlantic

As North Atlantic Books enters its 40th year, the Berkeley Calif., company founded by writers Richard Grossinger and Lindy Hough, finds itself with one of its bestselling books, When the Game Stands Tall: The Story of the De La Salle Spartans and Football’s Longest Winning Streak by Neil Hayes,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north atlantic #40th year #company founded #bestselling books #silver screen

BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market

BEA 2014: Hollywood Comes to North Atlantic: Lincoln MacVeagh

You wouldn’t think someone from old money, who boarded at Groton and went to Harvard, would drop out from that life and work as a busboy, schoolteacher, carpenter, caterer, journalist, and now a computer programmer for New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north atlantic #computer programmer

Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese children

Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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North made Quercus m.d.

David North has been appointed the new m.d. of Quercus. The publisher has been bought by Hodder... Continue reading at The Bookseller

[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event

Boston Creating A Literary Cultural District: Spotlight On New England 2014

As early as this August, Boston could become the first American city with a Literary Cultural District. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Oyster Offers Spritz Speed Reading Technology

Subscription ebook service Oyster is teaming with Spritz, the speed-reading venture, to offer Stephen Covey’s self-help bestseller, "The 7 Habits of High Effective People," for free in the Spritz format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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App Report: Craft Cocktail

With a slick design, gorgeous photography, and – most importantly – delicious drink recipes, Craft Cocktail raises the bar on mixology apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app report

Shadow culture minister condemns Lincolnshire library cuts

The shadow culture minister has condemned library cuts in Lincolnshire, branding the plans as... Continue reading at The Bookseller

[ The Bookseller | 2014-04-15 00:00:00 UTC ]
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DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Jellybooks wins £25,000 technology prize

London based publishing start-up Jellybooks has won £25,000 from the Government-backed... Continue reading at The Bookseller

[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Canongate confirms Brand kids' books buy

Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books aimed #russell brand #chris riddell

LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program

Technology or Content: Which Comes First?

Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field