A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:20 Google has launched its ebook store in Canada, with the regional arms of Random House, HarperCollins, Penguin and Simon & Schuster signing up to the digital service. The publishers join Canadian houses such as D&M... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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This story first appears on FOLIO: sister site, minonline. Meredith Corp. chairman/CEO (since July 2004) Steve Lacy announced that the board of directors approved a $1.02-to-$1.53 per-share increase in the quarterly dividend paid to investors and authorized the repurchase of $100 million of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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In the first integration between the Google+ social networking site and the Blogger blog publishing platform, users will be able to replace their Blogger... Continue reading at PC World
[ PC World | 2011-10-25 00:00:00 UTC ]
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Publishing and educational tools company Pearson on Thursday launched the beta version of OpenClass, a free, cloud-based learning management system (LMS) that is integrated with Google Apps for Education, and will be available in the Google Apps Marketplace. Earlier today, techie Ryan Tyler... Continue reading at Betanews
[ Betanews | 2011-10-14 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World
[ PC World | 2011-10-07 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 06/10/2011 - 14:17 Google eBooks has launched its e-bookstore in the UK. The store can be found at Google.co.uk/ebooks with frontlist titles including The Fear Index by Robert Harris priced at £9.06 and Kill Alex Cross by James Patterson priced... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Esquire, has reported pre-tax profits of £12.4m for 2010, more than nine times its profit of £1.3m reported in 2009. Continue reading at Media Week
[ Media Week | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:44 Hodder & Stoughton has acquired the first two novels by debut women's fiction author Emma Garcia. Senior editor Isobel Akenhead bought British Commonwealth rights, including Canada, for the first two books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 30/09/2011 - 15:29 Google is preparing an imminent UK launch of its ebooks platform for selling digital titles, with members of Gardners Hive network able to sell the ebooks from their websites. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Publication Date: Wed, 28/09/2011 - 15:20 Google is to support a new family arts and literature festival, which is taking place during autumn half term in London. The internet giant will make 300 tickets to main theatre events at Word Up! available to low-income families referred to organisers... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week
[ Media Week | 2011-09-23 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 21/09/2011 - 09:09 Brent council spent over £1.2m on consultants in March, the same month that it published its report recommending the closure of six libraries, aimed at saving £1m over two years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 19/09/2011 - 09:39 A primary schools project that has helped thousands of struggling young pupils to read is being axed by the government, according to the National Association of Head Teachers (NAHT). The Reading Recovery Project involves... Continue reading at The Bookseller
[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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After nearly three years stumping together to get the Google Book Settlement approved, the parties in the scuttled deal are headed for litigation. At a September 15 status conference, Judge Denny Chin adopted a proposed pretrial schedule that, if followed, could have the case fully briefed and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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