Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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[ Betanews | 2012-02-01 00:00:00 UTC ]
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[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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