Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Microsoft finds a nook of its own in Barnes & Noble

Microsoft seems to have found an open window back into the ebook business, closing the door on an ongoing patent dispute with its new partner. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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Always a Market: BEA 2012

To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
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Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Finding the Right Role for Trade Paperbacks

The trade paperback format lost some ground to ebooks through the first nine months of 2011, according to Bowker Market Research, but it remained the most popular print category. Still, the question being asked is what consumer segment the trade paperback is serving in a time when ebooks often... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Google News Headline Error Creates Controversy For ABC Anchor

On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek

[ AdWeek | 2012-04-19 00:00:00 UTC ]
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HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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The Coming Book Wars: Apple vs. Amazon vs. Google vs. the U.S.

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[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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B&N increases footprint at LBF

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[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Publishers: look to new markets, LBF told

Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Google shuts down reseller scheme for UK bookshops too

Google has told UK bookshops that it is shutting its reseller programme, and has invited the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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Bad new for independent bookstores: Is Google becoming "another Amazon"?

Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
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Media Decoder Blog: In a Blow to Independent Bookstores, Google to Discontinue Reseller Program

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[ The New York Times | 2012-04-06 00:00:00 UTC ]
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Google pulls plug on partnership with independent bookstores

The nation's independent bookstores got another bit of bad news Thursday: Google Inc.is closing the books on them. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-06 00:00:00 UTC ]
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Independents 'fight back' with London book market

A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
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