Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
News tagged with: #digital spend #digital advertising #study finds #studies published

Other Publishing stories related to: 'Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds'

App Retention Increases, One-Time Usage Drops

As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
More news stories like this |

Google Launches Nexus 7 Tablet Starting at $200

Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World

[ PC World | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows

Market slips despite 50 Shades

E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller reported

Time Broadcasts Its First Google+ Hangout On Air

Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video chat

Pew study: library patrons largely unaware of ebook offerings

According to a new study by the Pew Research Center, 62 percent of respondents didn't know whether or not their local library had ebooks. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook offerings #local library

E-book library borrowing rate is low, Pew survey finds

E-book readers have been relatively slow to borrow digital works from the library, deterred by a limited selection and by not even knowing whether their local branch offers e-releases, according to a new study. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book readers

Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign

Big players slip as emerging markets rise

The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |

Headline shoots for younger market for Scarrow

Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
More news stories like this |

OPA Study Reveals Attitudes of Today’s Tablet User

New York, NY &minus; June 18, 2012 &minus; The Online Publishers Association (OPA) has released &ldquo;A Portrait of Today&rsquo;s Tablet User &ndash; Wave II,&rdquo; a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet user

Gardners to withdraw from Google scheme

Gardners has said it will not join Google's affiliate scheme for ebooks once the giant... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #join google

Google Play Books makes an efficient arrival in Germany

Germans, grab your reading glasses, for it's today that Google is announcing the arrival of Play Books -- complete with the ability to purchase native language texts -- in the land of the Kant and Goethe. Yes, those in Deutschland may now buy and read titles from Google Play Books on their... Continue reading at Engadget

[ Engadget | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios device #online bookstore #united kingdom

Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering

A Sports Aggregator Finds a Home: Gannett Buys Quickish

The folks at Gannett, the newspaper publisher best known as the people who bring you USA Today, also want to be known for online sports. Here&rsquo;s another move in that direction: The company&rsquo;s USA Today Sports Media Group has acquire ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today

Six-year Google Books spat ends

Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World

[ BBC World | 2012-06-11 00:00:00 UTC ]
More news stories like this |

Google Settles Lawsuits Brought by French Authors and Publishers

Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD

[ AllThingsD | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #search giant #struck deals

Google and French authors, publishers settle

Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #french publishers

Google Strikes Deal to End Litigation With French Authors and Publishers

Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World

[ PC World | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #french authors

Review: Finding oneself in 'Elsewhere, California'

Dana Johnson's first novel explores the space between reinvention and ruin through the eyes of the child of African Americans who migrated from the South to L.A.Elsewhere, California Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #african americans