Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Google’s Head of News: Newspapers are the New Yahoo

Google has a somewhat tense relationship with the traditional newspaper industry, since publishers like News Corp.&rsquo;s Rupert Murdoch still believe it is depriving them of revenue by &ldquo;stealing&rdquo; their content and aggregatin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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Book review: A father and son find common ground in 'Along the Way'

Martin Sheen and Emilio Estevez examine the nature of their relationship and the ways it's shaped their lives in their loving, candid new memoir.Martin Sheen was a struggling 21-year-old stage actor when his first son Emilio was born. Sheen, seventh of 10 children in a family that knew him as... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
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Google wants authors group out of library case

Google Inc. urged a judge Thursday to toss The Authors Guild and an organization representing photographers out of 6-year-old litigation over the future of the world's largest digital library, a move that would force authors and photographers to individually fight the online search-engine... Continue reading at Crains New York

[ Crains New York | 2012-05-04 00:00:00 UTC ]
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Google asks judge for library suit to be dismissed

The Authors Guild says Google doesn't have permission to reproduce portions of books for their digital library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-04 00:00:00 UTC ]
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HC finds Real detectives story

HarperCollins has bought world rights in The Real Lady Detective Agency, an account of a true-... Continue reading at The Bookseller

[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Google Expands Carrier Billing for Digital Content

Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Microsoft finds a nook of its own in Barnes & Noble

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[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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Always a Market: BEA 2012

To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
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Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Finding the Right Role for Trade Paperbacks

The trade paperback format lost some ground to ebooks through the first nine months of 2011, according to Bowker Market Research, but it remained the most popular print category. Still, the question being asked is what consumer segment the trade paperback is serving in a time when ebooks often... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Google News Headline Error Creates Controversy For ABC Anchor

On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek

[ AdWeek | 2012-04-19 00:00:00 UTC ]
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HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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The Coming Book Wars: Apple vs. Amazon vs. Google vs. the U.S.

Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic

[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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