Magazines Must Be Compelling, Outside And In

By Lynn Rosen We spend a lot of time finding the most appealing image and compelling copy lines for our covers, and I'm sure you do the same at your publication. I learned from my years in the book business that the old adage about not judging a book by... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
News tagged with: #book business #lynn rosen

Other Publishing stories related to: 'Magazines Must Be Compelling, Outside And In'


Reflections From My Not-So-Romantic Stint in the Magazine Business

Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
More news stories like this | News stories tagged with: #fair number #sports illustrated #deep roots


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with: #ad unit #giving advertisers #social channels


Wainscot Media Acquires Pair of Fashion Industry B2B Magazines

Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
More news stories like this | News stories tagged with: #growing roster


Magazine Media: Talking About a Better User Experience Isn’t Enough

Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
More news stories like this | News stories tagged with: #magazine media


Esquire’s Editor Is Out in Reshuffling at Hearst Magazines

Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times

[ The New York Times | 2019-05-23 20:12:41 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #venerable men


Life After Print: How 3 Magazines Are Navigating Their New Business Models

As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
More news stories like this | News stories tagged with: #lead generation


“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with: #test kitchen #declining steadily


Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent

Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange for $1 million in cash. The buyer, Studio... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th year #great outcome #sale means


CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information association #lantana publishing #otter-barry books #inclusive children #hachette children #promote diversity #tiny owl


London Magazine's debut fiction prize returns for second year

The London Magazine has launched its debut fiction prize for a second year, following the success of its inaugural year. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural year #london magazine


Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #visual storytelling #driving traffic


Magazines Find Breakthrough Efficiencies in the Pitching Process

Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers produce #digital world #ve stabilized #growing exponentially #unique solutions #smaller staff #threecase studies #online form


How Three Magazines Are Streamlining Their Online Editorial Processes

Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers produce #digital world #ve stabilized #growing exponentially #unique solutions #smaller staff #threecase studies #online form


ESPN The Magazine to abandon print, go web-only

ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sb nation #data shows #vast majority #print journalism #digital platforms #early career #rolling stone #—bloomberg news


ESPN The Magazine Will Shutter After the Release of the September 2019 Body Issue

It's four months into the year, and the industry is losing another print publication. This time around it's ESPN The Magazine. "Our journalists will continue to create the same exceptional content. Consumer habits are evolving rapidly, and this requires ESPN to evolve as well," ESPN said in a... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publication #consumer habits


Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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ESPN The Magazine Will Shutter Its Print Edition After 21 Years

While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #important work #developing story #greatest writers #great stories


Beer Advocate Magazine Ends Print Run

[caption id="attachment_157813" align="alignright" width="275"] Beer Advocate's final issue, #134[/caption] For craft beer enthusiasts, there are less than a handful of magazines devoted to their passion. Now, there’s one fewer. Earlier this month, Beer Advocate’s founders Jason and Todd Alstrom... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive note #membership model #membership program #subscription terms #heard back


Has Magazine Media Finally Figured Out Its Path Forward?

What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising partners #recent months #cautiously optimistic #inching closer


Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.

I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core business #future depends