Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Blackwell's is running a photo competition to celebrate the launch of Pokémon Go, a mobile game that allows users to catch Pokémon in real life using gps technology. Continue reading at The Bookseller
[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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One year after opening, the New Jersey indie is prepping for expansion by adding a children's bookstore around the corner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
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Pocket Shop plans to open several more stores in the UK next year as landlords are keen to "present something new" to the public, its c.e.o. Anna Borné Minberger has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Barnes & Noble’s self-publishing platform has launched a self-service option that allows Nook Press authors to create print editions of their titles and sell them via B&N stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
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Five artists illustrated the App Store review guidelines.One of the more unusual things to come out of Apple's Worldwide Developers Conference this year is a lovely comic interpretation of Apple's app review guidelines.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-06-15 00:00:00 UTC ]
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Waterstones is set to close two of its longstanding stores this summer at opposite ends of the UK – London’s Oxford Street Plaza and Edinburgh’s George Street branch. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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The courtyard of the Tribune Tower, home of The Chicago Tribune. Gannett has made an offer worth $864 million to acquire the paper’s owner, the Tribune Publishing Company, which has rejected the bid. Continue reading at The New York Times
[ The New York Times | 2016-06-08 00:00:00 UTC ]
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Booksellers have been criticised for not featuring books by black, Asian and minority ethnic authors prominently enough in their stores. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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Amazon founder Jeff Bezos told shareholders at the company's annual meeting on Tuesday that the company is "definitely going to open additional stores." Bezos did not, however, specify the number of new outlets Amazon plans to open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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Building relationships in one's local community is key to creating productive and profitable events, a panel of four veteran booksellers told an audience of 50 at BEA on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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After an exhaustive search to find the ideal location for its next store, the Northern California bookstore chain is opening its eighth location in the city of Novato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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The recent co-owner of Minneapolis's Once Upon a Crime Bookstore, which is a fixture in the Twin Cities' literary community, died on Wednesday afternoon of leukemia. He was 66. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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WH Smith is fitting 100 of its UK branches with digital display screens in a bid to modernise its shop fronts. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World
[ PC World | 2016-03-14 00:00:00 UTC ]
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Despite challenges ahead, including Amazon, optimism prevailed among college booksellers at the annual Camex trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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Barnes and Noble has decided to lay down its arms and stop competing with Amazon for ebook and e-reader sales in the UK. The bookstore operator has announced it will stop selling digital content, including fiction and non-fiction, magazines and video... Continue reading at Engadget
[ Engadget | 2016-03-04 00:00:00 UTC ]
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Barnes and Noble has revealed plans to launch a new "prototype" store later this year, a US conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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Lands' End is finding out that its customer base can be very conservative. On Tuesday, it published an interview with feminist leader Gloria Steinem, which didn't mention her abortion views. Regardless, it flung its pro-life shoppers into a rage, many posting on its Facebook page that they're... Continue reading at Digiday
[ Digiday | 2016-02-26 00:00:00 UTC ]
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In a conference call in December, CEO Ron Boire promised further details of a prototype store. Now more specifics are starting to emerge for a store that bears striking similarities to one just opened by Amazon in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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