Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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The Corporate Committee for Library Investment expands an effort that began last week with a letter to Congress from eight publishers and library vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-17 00:00:00 UTC ]
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Beguiling Books and Art has moved to more modern digs near the University of Toronto after a blowout clearance sale in January—and it's thriving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-02 00:00:00 UTC ]
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The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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A Northern California Chick-fil-A franchise is waiting for its cows to come home after thieves absconded with three mascot costumes from a storage shed earlier this week. The shop Tuesday posted news on Facebook of the Sunday night theft from a store in the city of Folsom. The post pleaded with... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-14 00:00:00 UTC ]
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Author, comedian and mental health campaigner Ruby Wax has joined forces wtih Marks & Spencer to launch Frazzled Cafe in M&S stores. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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As the number of independent campus stores dwindles precipitously, NACS is making the preservation of indies its top priority. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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The college store association is redefining its indiCo subsidiary to offer full and custom services to institutions that need help with running their campus stores. And it is partnering with Amazon, RedShelf, and VitalSource, among other service providers, to keep campus stores independent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-04 00:00:00 UTC ]
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Shane Gottwals discusses the strategy that's seen his bookstore grow from a single 1,500 square-foot space to an expanding operation with multiple franchisees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Waterstones m.d. James Daunt has told The Bookseller he has received “endless” emails from members of the public urging the chain to open unbranded shops in their towns and cities, after the existence of such stores was recently highlighted in the press. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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The Christian retailer is closing all of its outlets due to changing consumer behavior and declining sales, the company announced Thursday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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Crowds filled the aisles of the 2017 edition of New York International Toy Fair, and the mood was upbeat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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The store is the first to be powered by Zola’s Everywhere Store widget, an API that enables anyone to begin selling books simply by dropping a few lines of Zola’s code on to their website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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Eason plans to continue to open new stores “despite the fragile economic recovery,” its m.d Conor Whelan has revealed, beginning with a store in Limerick and another in Dublin. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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Google has one, Apple has one, Amazon has one, so Microsoft seems to feel that it should have one too. We're talking ebook stores, and a leaked version of Windows Mobile reveals that this is something that is due to be added to the Windows Store. While Microsoft has been slowly but surely... Continue reading at Betanews
[ Betanews | 2017-01-18 00:00:00 UTC ]
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Trapeze has acquired a high-concept love story, The After Wife, by Cass Hunter, exploring the differences between human and virtual relationships. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Many booksellers said they don't plan to stock the forthcoming Milo Yiannopoulos book, but will special order it for customers who request it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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The mega-retailer is picking up the pace of its bookstore openings, with a new store slated for NYC and a second for the Boston area before its first one even opens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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