Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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The popular gaming chat app wants to be the local bookstore to Steam’s Amazon. Discord hopes to claim a piece of the $29 billion digital PC game sales market by adding a store to its popular gaming chat app. The Discord Store Beta, which is launching today after a limited test run in Canada,... Continue reading at Fast Company
[ Fast Company | 2018-10-16 00:00:00 UTC ]
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Barnes & Noble's latest prototype store, opening in Columbia, Maryland, today, offers a smaller footprint, contemporary design touches, and booksellers equipped with tablets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-19 00:00:00 UTC ]
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Walmart has officially launched the Amazon ebook and audiobook rival it's been working on with Kobo this past year. The big box retailer announced its partnership with Kobo's parent company Rakuten back in January, promising to give its customers (i... Continue reading at Engadget
[ Engadget | 2018-08-22 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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During his brief, comic stint as White House press secretary, Sean Spicer had a special, up-close view of President Trump. In his memoir, "The Briefing," he portrays a president who may seem foreign to many Americans. In Spicer's telling, Trump has a "deep vein of compassion and sympathy." He is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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Through mounds of grants, training and in-house expertise, Google’s impact on the publishing business is pervasive. The post Google is using Facebook fatigue to woo publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-13 00:00:00 UTC ]
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The UK reports that audiobooks are most popular with men 25 to 44, and in Canada, there's a big jump from 2016 to 2017 in publishers producing audiobooks. The post Audiobooks in the Headlines: Wooing Guys in the UK, Winning Over Publishers in Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-12 00:00:00 UTC ]
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Hot Key Books, part of Bonnier Zaffre, has acquired a high-concept YA trilogy by debut novelist Holly Race. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
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'There can never be too many bookstores in America,' Barnes & Noble chief Len Riggio tells an appreciative crowd at the bookseller-oriented 2018 BookExpo in New York. The post Riggio Rallies Booksellers at BookExpo: ‘Open More Stores Than We Close’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-31 00:00:00 UTC ]
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Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-24 00:00:00 UTC ]
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The manager of Edinburgh retailer Golden Hare Books has hit out at Waterstones’ plans to open an unbranded store nearby. Continue reading at The Bookseller
[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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If a bookstore takes the name of the city in which it resides, it had better reflect the values and character of its hometown. Boulder Book Store, PW’s 2018 Bookstore of the Year, does just that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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This year, BookExpo is the place for librarians to connect with the books and authors their patrons will be clamoring for. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Facebook published a blog post today detailing the changes it has made to how it manages users' data. You can read a broader summary of that report here, but among the new changes is a tweak to how Facebook collects and stores call and text history.... Continue reading at Engadget
[ Engadget | 2018-04-05 00:00:00 UTC ]
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The retailer called it "primarily a business decision," but acknowledged pressure from campaigns against the magazine's sexual content. The post Walmart Pulls Cosmopolitan From Store Checkouts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-28 00:00:00 UTC ]
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The innovative Colorado bookstore is the 26th recipient of the PW Bookstore of the Year Award. Among the store's firsts, it is the first store to buy on Edelweiss and one of the first to offer consignment sections by publisher. John Mesjak with Abraham Associates was named this year's PW Sales... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-28 00:00:00 UTC ]
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Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age
[ Advertising Age | 2018-03-21 00:00:00 UTC ]
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Porter Square Books owners Dina Mardell and David Sandberg are selling half their stake in their Cambridge, Mass., bookstore to their senior staff members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-14 00:00:00 UTC ]
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Over the past three years the new owners of New York City's iconic bookstore have perfected their mix of café, books, and book machine. This summer they will expand the Shakespeare concept to Philadelphia with two more Manhattan locations to open later in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-12 00:00:00 UTC ]
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