Lululemon Tries New Store Concepts in Effort to Woo Shoppers

Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Is Lululemon poised to take on Under Armour? Here's one analyst's view.

Lululemon may be known more for yoga pants than for athletic shoes or outfitting male athletes, but that might change over the next five years. The brand outlined long-term goals this week that would place it more firmly in Under Armour’s long-held territory, a plan some see as intensifying... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-25 20:15:00 UTC ]
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Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Indies Want Support for New Stores

Opening order specials for new bookstores were nonexistent at major publishers as recently as fall 2015. The ABA is working to change all that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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Microsoft ebooks store closes and customer libraries to be deleted

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[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Microsoft closes its ebook store

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[ Engadget | 2019-04-02 00:00:00 UTC ]
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Facebook left ‘hundreds of millions’ of users’ passwords stored in plain text

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[ Baltimore Sun | 2019-03-21 20:35:00 UTC ]
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LifeWay to Close All Stores

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[ Publishers Weekly | 2019-03-20 00:00:00 UTC ]
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Hodder scoops Miller's 'high-concept love story' in pre-empt two-book deal

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'I wanted the Waterstone’s stores to be the most civilised and welcoming places in the world'

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[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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San Diego Bookseller Undergoes Surgery, Other Booksellers Keep His Store Open

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LifeWay to Close Some Stores in Shift Toward Digital Channels

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[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Indies See 2018 Sales Jump 5% with ABA Adding 95 Stores

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[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Russian Publishers Consider a New Winter Effort in Fighting Piracy

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[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories

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[ Digiday | 2019-01-14 00:00:00 UTC ]
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Convenience Store Woman crowned Foyles' Fiction Book of the Year

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[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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B&N to Open Up to 15 Stores in 2019

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[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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[ The Bookseller | 2018-11-20 00:00:00 UTC ]
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