Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
News tagged with:
#testing phase
Google and Facebook continued to pour millions of dollars into federal political lobbying in the third quarter in attempts to influence U.S. lawmakers and have legislation written in their favor.Google spent US$3.94 million between July and September while Facebook spent $2.45 million, according... Continue reading at PC World
[ PC World | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#largest spender
Recent news that Amazon is getting into bricks and mortar retail, with plans for two California pop-up stores, has gotten people in publishing talking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers react
#recent news
If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World
[ PC World | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local advertising
#smaller businesses
#revenue stream
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#fast company
#agency executives
#media platform
With the death of president and founder Jerry Peacock last November, booksellers are facing uncertainty about the status of the 28-year-old POS inventory system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
More news stories like this |
Despite high rents and preliminary data from the U.S. Census Bureau that shows a 7.9% drop in overall bookstore sales for the first half of 2014, PW’s informal poll of nearly two dozen indie bookstores found that many overcame a tough winter and are, in fact, up for the year. Some are way up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hot summer
#indie stores
#preliminary data
#census bureau
#9% drop
#bookstore sales
#informal poll
The Oakland store is moving downtown in early October and quadrupling its space. To help defray costs she just launched an Indiegogo campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early october
#indiegogo campaign
The New York City bookseller plans to add a new store on the Upper West Side at the end of November, just in time for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book culture
As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#purdue university
Amazon is to launch its first ever staffed customer order pickup locations at the campus of an... Continue reading at The Bookseller
[ The Bookseller | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon launches
#campus store
Italian publisher and bookseller Feltrinelli has opened its second RED store, a new concept aimed at attracting younger, tech-savvy customers. We look inside. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#italian publisher
Lynn Mooney and Sarah Hollenbeck, two Women & Children First employees, have purchased the 35-year-old Chicago feminist bookstore from its founders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#women children
Poland's two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shrinking number
#independent bookstores
Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget
[ Engadget | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#online sales
#physical stores
#barnes noble
Even while publishers at the International Christian Retail Show celebrated top books in Christian fiction, publishing programs are being cut back in this crowded category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian fiction
#publishing programs
#cut back
#crowded category
Book World, a regional chain of 48 bookstores located in small towns and cities in five Midwestern states, is closing two Wisconsin outlets this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book world
#small towns
Family Christian Stores, the largest Christian retail chain in the U.S., has appointed Charles Bengochea as president and CEO, succeeding Cliff Bartow, who is retiring after 11 years at the helm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this |
Despite the encroachment of digital downloads, sales of physical audiobooks remain resilient, with Nielsen BookScan reporting that units were up 6% through the first five months of 2014 compared to the same period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital downloads
When Carmichael's Kids opens in Louisville, Ky., this August, it will be the third store and first children's specialty book and toy store for Carol Besse and Michael Boggs, founders of Carmichael's Bookstore in 1978. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#toy store
#open children
Foyles is to leave St Pancras station in London after failing to renegotiate viable terms on its... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
More news stories like this |