Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!”Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-06 05:01:12 UTC ]
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Krauss’s four previous novels proved she’s a writer’s writer; her new story collection cements her reputation. Continue reading at The Washington Post
[ The Washington Post | 2020-11-05 14:31:07 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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“Red Comet” is a prizeworthy contribution to literary scholarship and biographical journalism. Continue reading at The Washington Post
[ The Washington Post | 2020-10-28 13:21:04 UTC ]
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“Star Wars: The Lightsaber Collection” offers a brief history of the weapons and their wielders. Continue reading at The Washington Post
[ The Washington Post | 2020-10-20 16:25:06 UTC ]
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Guardian Faber is to publish Psycho-Logical by Dean Burnett, a "unique insight" into understanding mental health. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 11:51:49 UTC ]
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Ebury has netted Joyrider: Your Zero Bullshit Guide to Gratitude by broadcaster and podcaster Angela Scanlon. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 08:41:27 UTC ]
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Avon has snapped up Who Took Eden Mulligan? and one further book by Sharon Dempsey, marking the start of a “brilliantly crafted” Belfast-based crime series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 14:20:32 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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William Collins has picked up debut writer J S Tennant’s “brilliantly original” history of Cuba. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 05:38:06 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Bi and lesbian books from the last two decades for fans of literary fiction, from haunting collections to atmospheric historical fiction like Miss Timmins’ School for Girls by Nayana Currimbhoy. Continue reading at Book Riot
[ Book Riot | 2020-10-02 10:38:36 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Barnes & Noble chief executive and Waterstones m.d. James Daunt has said the two-and-a-half month lockdown in the US was "hugely traumatic" and a "body blow" to employees, but that B&N had used the period to bring much needed changes the US chain's estate. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 18:36:08 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Bloomsbury Children's Books is to publish middle-grade adventure Alfie Miller, Lightning Catcher by debut author Clare Weze. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 13:19:12 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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