Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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#marketing team
Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age
[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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#marketing departments
The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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#self-published novels
In France, the manga bubble never burst—although it may be starting to deflate a bit. Last year French manga sales declined for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#ad platforms
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Cengage Learning, Inc. announced Monday morning that it has reached an agreement with its major financial stakeholders and creditors that will allow it to emerge from Chapter 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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Macmillan Science and Education has structured its education division into three global business... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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Atlantic Books Limited has begun the year by announcing "a significant financial and organizational restructuring." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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As it continues its transition from a traditional publisher to a provider of knowledge and knowledge-enabled services, John Wiley said it recorded a $15 million restructuring charge in the second quarter of fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller
[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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#falling short
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass