‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads

Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a wider roll-out. Readers can subscribe to receive notifications each time a bundle is posted. The success measures and increase in ad placements, however, are still TBC. The post ‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-16 00:00:00 UTC ]
News tagged with: #allowing publishers #daily habit #el pas #ad placements

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For Axios, Apple News beats Google AMP and Facebook Instant Articles

At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-27 00:00:00 UTC ]
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‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues

Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at Digiday

[ Digiday | 2017-05-30 00:00:00 UTC ]
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Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Facebook Just Added Call-to-Action Units to Its Instant Articles

Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek

[ AdWeek | 2017-04-07 00:00:00 UTC ]
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Muslim Publishers Look to Build Bridges, Counter Cultural Misunderstanding

Books on Islam from small Muslim publishing houses make up a rich but challenging niche market and can serve as a bridge between cultures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-22 00:00:00 UTC ]
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Publisher to host EU celebration night on day of Article 50 trigger

Canbury Press is to host a gala evening to "celebrate the contribution of Europeans to the UK" as prime minister Theresa May prepares to trigger Article 50. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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With Audiobooks Hot, Publishers Should Look to Bundle Them With E-Books

Print and ebook packages haven't gained traction, but what about audio and ebook? Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Get ready for more ads in Facebook's Instant Articles

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[ Engadget | 2017-03-10 00:00:00 UTC ]
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Miranda to publish daily 'guide to fun' for Comic Relief

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[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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A Cold Start to the Year for Poland’s Publishers: Waiting for Regulatory Help

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[ Publishing Perspectives | 2017-01-19 00:00:00 UTC ]
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PW’s 5 Most-Read Publishing News Stories of 2016

Among the most-read news stories on our website were our coverage of the increase in bookstore sales in the first six months of 2016 and stories related to book discoverability. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Why TBS is using Instant Articles to promote its brand

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[ Digiday | 2016-12-20 00:00:00 UTC ]
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Facebook buys CrowdTangle to help publishers track content

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[ Engadget | 2016-11-11 00:00:00 UTC ]
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How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

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[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Rolling Stone publisher says UVA rape article was not entirely retracted

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[ The Guardian | 2016-10-30 00:00:00 UTC ]
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How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

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[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Why Bloomberg, ESPN and others aren’t doing Facebook Instant Articles

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[ Digiday | 2016-10-06 00:00:00 UTC ]
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Kenya Publishers Association Cites Concern for Reading Culture

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[ Publishing Perspectives | 2016-09-27 00:00:00 UTC ]
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Google wants to help find your next book to read

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[ Engadget | 2016-09-19 00:00:00 UTC ]
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