For legitimate online publishers that rely on display on advertising, it's getting increasingly difficult to make ends meet. That's thanks in large part to long-tail sites that have learned to game the online ad system, and the ad tech middlemen that help them do it.The post Is this the worst site on the Internet? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-02-28 00:00:00 UTC ]
News tagged with:
#increasingly difficult
#large part
The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#site appeared
#creative potential
#coming weeks
The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#make money
#dream team
#editorial strategy
It's boy vs. middle school. The live-action adaptation of James Patterson's bestselling novel 'Middle School: The Worst Years of My Life' opens on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#movie alert
#middle school
#live-action adaptation
#james patterson
TV Guide Magazine appoints west coast bureau chief, Esquire hires two, and more... The post Vogue.com Site Director Departs | People on the Move – 8.3.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-03 00:00:00 UTC ]
More news stories like this |
Have you wondered how Facebook might offer high-speed internet access using lasers? The company's Connectivity Lab is happy to show you. It just published a research paper explaining laser beam technology can deliver up to 2Gbps to remote places.... Continue reading at Engadget
[ Engadget | 2016-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook details
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#halo effect
#subject matter
#online spending
Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell fodor
#internet brands
#travel division
#technology company
The Guardian is bringing its children’s books website to an end next month because of financial constraints. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books site
#books website
#financial constraints
Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news sites
#twitter followers
#trinity mirror
The website, which hosts a digital community of more than 385,000 readers, has undergone a significant facelift and will place a heavier influence on long-form content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital community
The books community that my site joined was driven by enthusiasm not clicks, goodwill and not money – and that culture has goneI miss the internet. I know that, technically, the internet still exists. It’s the Facebook-, Twitter-filtered series of algorithms designed to put cat videos, think... Continue reading at The Guardian
[ The Guardian | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books world
#jessa crispin
#paris review
Emailing with cartoonist Jordan Crane about his incredible artwork for this month’s Slate Book Review, I asked if he could dial down, just a little bit, the pools of blood in his illustration for a book about a massacre at a Hopi village. “Haha, yes, I do love my pooling blood!” he wrote back.... Continue reading at Slate
[ Slate | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wrote back
#latest edition
Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek
[ AdWeek | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital platforms
#mobile users
#ad blockers
#originally revealed
"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lena dunham
#jenni konner
#hearst magazines
#teenage girls
#oprah winfrey
Publisher says US-focused site Heat Street will have no ‘safe spaces’Former Tory MP Louise Mensch is to launch a centre-right website for Rupert Murdoch’s News Corp.Mensch tweeted that under her leadership the libertarian website, Heat Street, will be a place where “disagreement will be... Continue reading at The Guardian
[ The Guardian | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#safe spaces
Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including titles
#marie claire
#revenue streams
#native content
The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
More news stories like this |
Obituary site Legacy.com suffers from online trolls like every other digital publisher. But reader engagement through guestbook comments is a core part of its offering, so it can't really shut them down. Instead, it's developed an elaborate screening process over the years that's part machine,... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
#reader engagement
#core part
#bad things
The Retail Industry Leaders Association opposes legislation in which the Permanent Internet Tax Freedom Act inserted and says that it would "rob" Main Street retailers of the chance to level the sales tax playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
More news stories like this |
Penguin Random House is proposing to close its distribution centre in Rugby, with all its 255 employees put at risk of redundancy. The publisher has made the “difficult” but “necessary” proposal to close the site in Central Park, Rugby, in early 2019 following an “extensive strategic review”... Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution centre
#central park
#distribution sites