Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
News tagged with: #harpercollins uk #promote books

Other Publishing stories related to: 'Is Social Media Marketing Heaven or Hell?'


FutureBook: mobile gains prominence for social reading

Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social reading #mobile devices


Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York

[ Crains New York | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill cos #bloomberg lp #digital business #digital revenues #advertising sales


All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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A Beginners Guide to the Slovak Book and Literature Market

We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international market #book market


Will Manga Sell in India and Other Nontraditional Markets?

US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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Publishing Allies: 4 Tips For Creating Productive Media Partnerships

By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #denis wilson #share content #october issue


Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association media #case studies #multiplatform publishing #consumer brands


Tales From the Digital Media Crypt

Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
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Gawker Media Invites Publishers onto Its Kinja Platform

Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gawker media #distributing content #blogging platform


Medium opens its social publishing platform to all Twitter users

Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget

[ Engadget | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter users #email address


OpenGate Capital Launches Media Acquisitions Group

OpenGate Capital, a global private buyout firm, splashed into media with the acquisition of TV Guide Magazine five years ago. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opengate capital


Book Market Licensing Snapshots: Croatia and Israel

Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheerfully irreverent #hbo -- #news magazine #ad pages #global distribution


HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emarketer predicts #mobile devices #qr codes #social platform


APSS Sets Its Sights on Special Markets

Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special markets #moved quickly


1105 Media Hires President for Public Sector Division

1105 Media, a b-to-b media company serving the government, education, IT and health and safety markets, has hired James Causey to run its Public Sector Media Group. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
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Dwell Media Expands, Relocates to NYC

San Francisco-based Dwell Media, publisher of high-end modern design magazine Dwell, is doubling its office space and moving its creative team to New York City. The move is the final step in a gradual eastward migration f Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office space #creative team


Polish Ebook Industry Players Eye Rapid Market Expansion

By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


Omidyar shares thoughts about his proposed mass media venture

Pierre Omidyar said Wednesday that after looking into buying The Washington Post over the summer, he’s in the early stages of creating a new mass media organization that will cover general news utilizing independent journalists. Omidyar, the eBay founder who founded Honolulu Civil Beat and is... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pierre omidyar #early stages #ebay founder #forbes magazine #richest people