Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform announced the update at a breakfast Tuesday for businesses and "influencers," the web celebrities who have built mass and niche followings on the platform.Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
News tagged with: #branded content #broader strategy #niche followings

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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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US Copyright Office opens public comments on AI and content ownership

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[ Engadget | 2023-08-31 17:02:25 UTC ]
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The Agence France-Presse is suing Elon Musk's X over news content payments

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[ Engadget | 2023-08-03 10:55:01 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

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[ Fast Company | 2023-07-19 10:00:00 UTC ]
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How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

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[ AdWeek | 2023-07-12 08:56:56 UTC ]
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How botanist James Wong is using Instagram to reshape our relationship with nature

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[ Fast Company | 2023-07-06 07:00:00 UTC ]
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The AP Debuts New Website Designed to Attract More Ad Spend

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[ AdWeek | 2023-06-28 09:22:55 UTC ]
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[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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[ Engadget | 2023-06-20 16:46:02 UTC ]
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[ Digiday | 2023-06-20 13:41:01 UTC ]
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[ Engadget | 2023-06-06 09:25:43 UTC ]
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[ The Guardian | 2023-06-05 13:06:04 UTC ]
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[ Media Week | 2023-06-05 12:11:00 UTC ]
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[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Southern Manitoba libraries battle defunding attempts over sex-ed content in children's books

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[ CBC | 2023-05-01 10:00:00 UTC ]
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[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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