Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Amidst an (as yet unconfirmed) rumour that Amazon is finally going to land in The Netherlands on... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Author John Curran discusses Christie's writing approach and her never-ending appeal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-18 00:00:00 UTC ]
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A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Nook Media has signed a multi-platform partnership with ESI Media, the commercial department of... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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HarperCollins has reached an agreement to sell its English language ebooks in China through local online retailer JD.com and China National Publications Import. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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Three Brits, two Americans, one Aussie make the cut for this year's Man Booker Prize shortlist, the first year non-Commonwealth authors have been eligible. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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John Wiley & Sons has reported a 4% year-on-year revenue rise at constant currency for the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-09 00:00:00 UTC ]
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Little, Brown’s crime imprint, Mulholland Books, is reissuing 25 books by Jim Thompson, 37 years after the author's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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The discovery of new unpublished chapters reveals author Roald Dahl planned to include more children in his classic children's book Charlie and the Chocolate Factory but dropped them from the final version. Continue reading at BBC News
[ BBC News | 2014-08-30 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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New partners include ePubDirect, Independent Publishers Group, CoreSource and Firebrand Technologies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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