Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

Other Publishing stories related to: 'Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays'


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


B&N Names 2014 Discover Great New Writers Finalists

The program, which celebrates its 25th anniversary this year, recognizes great fiction and nonfiction debuts from authors at the start of their careers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary


A Look Inside IBM Supercomputer Watson’s New Cookbook

The supercomputer analyzed flavor combinations and profiles to come up with recipes like an Austrian Chocolate Burrito. (It tastes better than you might think.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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How 5 Major Publishers Plan to Use Snapchat's New Channels

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to... Continue reading at AdWeek

[ AdWeek | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger users #short period #feature articles #cable network #average age #editorial tone


Postmedia Drives Advertising Revenue with Video Partnership

Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.  Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #$145 million


Investors buy stake in Business Insider for $25M

A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #investors led


Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging application


Inside the Mind of Moses: PW Talks with Avivah Gottlieb Zornberg

Biblical scholar Avivah Gottlieb Zornberg trains her trademark lens on the Book of Numbers, using psychoanalytic concepts to understand the story of the people of Israel wandering in the wilderness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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'Guantánamo Diary,' written by an inmate, reveals inside look at infamous prison

Mohamedou Ould Slahi’s personal diary, which was published Tuesday by Little, Brown, is being billed as the first book written by a Guantánamo detainee. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book written #guantnamo diary #published tuesday


Holtzbrinck And BCP Agree to Merge Science and Education Brands

Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #bc partners #springer science+business #merger agreement #scientific american


Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks


Industry insiders give their predictions for 2015

Self-publishing will continue to grow, subscription services will move into the mainstream, and the general election will dominate in 2015, publishing industry insiders have predicted. Figures from trade and educational publishing, as well as from bookselling, agenting and writing, have shared... Continue reading at The Bookseller

[ The Bookseller | 2015-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription services #general election #educational publishing


Store Holiday Sales Rose at B&N

For the nine week period ended January 3, 2015, sales through Barnes & Noble's retail physical stores plus BN.com rose 0.2%, hitting $1.1 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Barnes & Noble holiday sales edge up

Barnes & Noble Inc. said Thursday that a key sales measure rose 1.7% during the holiday season as sales of physical books continued to stabilize. The news sent shares rising 4.6% in premarket... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #holiday season


Holiday Sales Up at Books-A-Million

Books-A-Million reported that total sales for the nine week period ended January 3, 2015 were $129.2 million, an increase of 1.1% over the same period a year ago. Comparable store sales rose 1.2%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books-a-million reported #holiday sales #total sales


James Patterson Makes Holiday Donation to Indies

Eighty-one booksellers got a special gift just in time for the holidays. The bestselling author sent out $473,000 in grants for the third round of his million-dollar campaign to invest in indies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special gift #bestselling author


'All the Light We Cannot See' becomes a star of the holiday season

'Light' was published in May but has stayed visible due to acclaim like a nomination for the National Book Awards. Now many independent bookstores say Anthony Doerr's novel is one of their top sellers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday season #independent bookstores #anthony doerr #top sellers


What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role


Book Review: Eureka! Discovering Your Inner Scientist

If you are looking for an entertaining book that explores the nature of science, I recommend Chad Orzel's Eureka! Discovering Your Inner Scientist. The post Book Review: Eureka! Discovering Your Inner Scientist appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review


Indie Optimism High for the Holidays

Despite an abbreviated selling season of only 27 days between Thanksgiving and Christmas (2012 had a 32-day season, the longest possible), most booksellers contacted by PW were buoyed by good sales so far this year and anticipate a strong finish to 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good sales #strong finish