Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-02-09 00:00:00 UTC ]

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Why is the Ebook Business So Out of Sync with Consumers?

Confusing licensing rules, walled gardens, limited bundling, subscriptions, and library borrowing, buggy platforms. Why do we put up with this ebook nonsense? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
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HarperCollins goes direct-to-consumer for global ebook sales

HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
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IPG Adds 13 Clients

Independent Publishers Group has added 13 independent presses to it client roster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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Salman Rushdie: The trouble with first person

Bestselling author Salman Rushdie shares his thoughts on writing, living in hiding, and the subjectivity of freedom. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-23 00:00:00 UTC ]
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The Power of Cookbook Writing

Michael Anthony, executive chef at Gramercy Tavern, discusses how writing the Gramercy Tavern Cookbook changed his life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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Erie Times-News Releases iPad, iPhone, Android Apps and Mobile Web Powered by Whiz Technologies

Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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FutureBook Shortlists Five for “Most Inspiring Digital Person”

Otis Chandler, Richard Nash, Dominique Raccah, Charlie Redmayne, John Sargent are the five personalities in the running for FutureBooks' Most Inspiring Digital Person. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Fortune's Most Powerful Women List Has Lots of Tech Stars, With She-Can-Do-Anything Spotlight on Facebook's Sandberg

I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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Dohle tells Frankfurt of Amazon 'co-operation'

Penguin Random House c.e.o. Markus Dohle has told the Frankfurt Book Fair that the relationship... Continue reading at The Bookseller

[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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Elizabeth Smart tells her story in new memoir

The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her experiences in "My Story," a memoir published this week by St. Martin's.The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-10-07 00:00:00 UTC ]
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Does Reading Literary Fiction Makes You a Better Person?

A new study finds that reading literary fiction “leads people to perform better on tests that measure empathy, social perception and emotional intelligence." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Aircraft Can Handle Electronic-Device Use, Panel to Tell FAA

If the FAA follows the recommendations, fliers could read ebooks, listen to music or watch movies during takeoffs and landings if the content is saved on their devices. Continue reading at AllThingsD

[ AllThingsD | 2013-09-30 00:00:00 UTC ]
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What Kinds of Advertising Do Consumers Trust the Most?

Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Amazon's Kindle MatchBook will let consumers buy print and ebook versions together

The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
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A New App Tells A Neverending Bedtime Story, Of A Kid’s Own Design

InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Zite's Personalized News App Comes To Google Glass

Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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5 Ways to Harness the Power of Pinterest

From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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J.F. Powers' 'Suitable Accommodations' is a peek at his life

Writer J.F. Powers ('Morte D'Urban') inspired a small but loyal following. This collection of letters sheds light on a peripatetic family life. Back in 2000, when John Updike assembled "The Best American Short Stories of the Century," he included "Death of a Favorite," by J.F. Powers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-16 00:00:00 UTC ]
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Interactive Books!? Hunger Games Camp, Audiobook Powered Vibrator

The idea of interactive books is being taken to a new level with the new Hunger Games Summer Camp and a vibrator that wirelessly syncs to erotic audiobooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
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