Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-02-09 00:00:00 UTC ]

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Book review: 'Second Person Singular' by Sayed Kashua

A lawyer and a caretaker with similar backgrounds follow different paths in contemporary Jerusalem with the same motivation: to leave their small-town Arab lives behind and be accepted for the new personas they have created.Early in the novel, "Second Person Singular," a main character known... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review #main character

Is Online Publishing a Failure From Consumer's Perspective?

Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's... Continue reading at AdWeek

[ AdWeek | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly popular

Hudson tells LBF of 'focus on digital’

Random House will focus on international partnerships, engage directly with customers and... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Consumer Group: E-book Price Fixing Costs Big Bucks

E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World

[ PC World | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$200 million #antitrust authorities

Publishers must be more 'dynamic' over pricing, IPG hears

Publishers need to emerge from the shadow of Nielsen BookScan and use their own judgement while... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan

C&R and Nosy Crow win three at IPG awards

  Constable & Robinson won a hat-trick of awards at the Independent Publishers Guild... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipg awards

IPG conference: 'connectivity' crucial

Marketing and selling digital content were the topics on the agenda at the opening day of the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipg conference #opening day

Penguin to concentrate on consumer relationship in 2012

Penguin has lined up a new Jamie Oliver book for the autumn as it looks to build on its direct... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer relationship

Adobe Technology Powering Massive Growth in Digital Publishing

BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Square One’s Personal Mission Drives New Cancer Book

For Square One Publishers’ founder Rudy Shur, Beyond the Magic Bullet—The Anti-Cancer Cocktail: A New Approach to Beating Cancer, which his company released earlier this month, is the culmination of a three-year personal connection he forged with the book’s author, Dr. Raymond Chang. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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Speakers confirmed for IPG conference

The Independent Publishers Guild has confirmed more speakers for next month's 50th annual... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Rankin tells Orion: 'Authors need publishers'

Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #considerable amount #textbook publishers #high school

New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Libraries are essential, trade tells MPs

The Booksellers Association has dismissed volunteer-run libraries as "unsustainable",... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Digital start-ups swell IPG membership

Eighty publishers have joined the Independent Publishers Guild this year, with digital companies... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Portas report: half of consumer spend off high street

Mary Portas is expected to suggest cutting regulations for traders and launching a national... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #mary portas

Consumer Reports Bundles iPad Sub with Print Edition

Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer reports #print subscribers #hit newsstands