Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online video offers, as well as best practices for optimizing viewer engagement. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
News tagged with: #online video #ad spending #video content

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Sunak 'considering online sales tax and replacement for business rates'

Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 12:15:40 UTC ]
More news stories like this | News stories tagged with: #rishi sunak #business rates


Spain’s Book Market: 40 Percent More Online Buying During Lockdown

A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
More news stories like this | News stories tagged with: #post spain #pandemic lockdown #lockdown appeared #books online #prefer print #book market


Penguin Random House Extends Open License for Online Readings Through 2020

The program was first announced in March to encourage digital read-aloud sessions for libraries and schools forced to close by the novel coronavirus outbreak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online readings #coronavirus outbreak #libraries #random house


Beijing International Book Fair Moves Online: ‘Smart BIBF’ Opens August 26

The 27th edition of Beijing's trade show is moving to a digital format that organizers say will stay up and running until next year's fair. The post Beijing International Book Fair Moves Online: ‘Smart BIBF’ Opens August 26 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-14 17:14:55 UTC ]
More news stories like this | News stories tagged with: #trade show #digital format


Beijing Book Fair confirms it will be online only

The Beijing International Book Fair has finally made a public confirmation that it will be held as an online edition only this year. BIBF begins on 26th August. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 20:03:58 UTC ]
More news stories like this | News stories tagged with: #online edition #finally made #book fair


This year’s National Book Awards Ceremony will be held online.

The National Book Foundation has announced that this year’s National Book Awards events—including the 71st annual ceremony—will be held digitally, due to the ongoing, not-even-remotely-controlled, coronavirus pandemic. Lisa Lucas, the National Book Foundation’s Executive Director, said of the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-10 14:22:53 UTC ]
More news stories like this | News stories tagged with: #held online #coronavirus pandemic #lisa lucas #literary community #national book foundation


The best of Lululemon’s online sale, from tank tops to swim trunks

Markdowns are live for five days only. Lululemon rarely has markdowns, but the online shopping deities have blessed us with the opportunity to shop the athleticwear brand’s stretchy, flattering, soft, comfortable-as-hell goodies on sale. Lulu is featuring on-sale gear and apparel in every... Continue reading at Fast Company

[ Fast Company | 2020-07-09 10:51:22 UTC ]
More news stories like this | News stories tagged with: #including women #lulu


Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
More news stories like this | News stories tagged with: #playing field #existing content #digital publisher


A Literary Festival for Diverse Voices Finds a Home Online

What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou... Continue reading at AdWeek

[ AdWeek | 2020-07-06 20:50:30 UTC ]
More news stories like this | News stories tagged with: #ann friedman #literary festival


Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek

[ AdWeek | 2020-07-02 10:30:51 UTC ]
More news stories like this | News stories tagged with: #highest quality #streaming services #licensed titles #libraries


British Book Awards: Online and Upbeat, a Busy Round of the Nibbies

The 2020 British Book Awards are announcing prize winners in two parts online, the industry awards first, followed by the book awards. The post British Book Awards: Online and Upbeat, a Busy Round of the Nibbies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-29 16:44:39 UTC ]
More news stories like this | News stories tagged with: #industry awards #book awards #british book


Coronavirus Update: BISG’s Annual Meeting ‘Repositions’ Online

The Book Industry Study Group–focused on supply chain in the United States–is reformatting its annual meeting to a series of digital events held over weeks. The post Coronavirus Update: BISG’s Annual Meeting ‘Repositions’ Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-29 14:01:13 UTC ]
More news stories like this | News stories tagged with: #online appeared #coronavirus update #supply chain #annual meeting #book industry


Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals

The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse


How To Start An Online Book Club From The Library

Steps for starting an online library book club, or converting an existing one that’s been on hiatus, while we wait for the ability to meet in person again. Continue reading at Book Riot

[ Book Riot | 2020-06-26 10:39:54 UTC ]
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Frankfurter Buchmesse ‘Sends’ Publishers, Agents to Cannes Online

Frankfurt's program in which publishers and agents can present properties to producers at Cannes this year is playing out in the digital space. The post Frankfurter Buchmesse ‘Sends’ Publishers, Agents to Cannes Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-23 03:05:13 UTC ]
More news stories like this | News stories tagged with: #digital space #frankfurter buchmesse


China Bestsellers May: ‘Online Literature’ Powers a Trilogy

Book market developments in May point to growth in China's already powerful 'online literature' sector, led by the 'Ran Freely' trilogy by Wu Zhe. The post China Bestsellers May: ‘Online Literature’ Powers a Trilogy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-22 14:38:30 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #book market


Nibbies on the Ether: The British Book Awards Online at 30

The next awards program to move online is the 'Nibbies,' set for June 29 with access available to readers as well as to book business players. The post Nibbies on the Ether: The British Book Awards Online at 30 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-22 09:40:01 UTC ]
More news stories like this | News stories tagged with: #awards program #move online #book business #british book


B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry


CUP's online coronavirus essays prove a hit with readers

Cambridge University Press has revealed that its collection of online essays about coronavirus, Cambridge Reflections: Covid-19, has attracted 44,000 visitors in the month since it launched. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 09:01:30 UTC ]
More news stories like this | News stories tagged with: #cambridge university press


Child, Cole and Rankin join online festival in support of food banks

Crime fiction writers, including Lee Child, Martina Cole and Ian Rankin, are participating in an online festival to raise money for the food bank charity Trussel Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-06-07 14:34:19 UTC ]
More news stories like this | News stories tagged with: #food banks #online festival #raise money