Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online video offers, as well as best practices for optimizing viewer engagement. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
News tagged with: #online video #ad spending #video content

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Puffin dreams big with week-long online festival

Puffin is launching a seven-day online festival in partnership with Waterstones on 8th June, The Festival of Big Dreams, featuring a range of its authors and illustrators including Jacqueline Wilson and Nick Sharratt. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 04:40:29 UTC ]
More news stories like this | News stories tagged with: #big dreams #puffin


Scholastic builds anticipation online for Hunger Games prequel

Scholastic has been building anticipation online for Suzanne Collins' eagerly awaited prequel to the Hunger Games series, The Ballad of Songbirds and Snakes. Continue reading at The Bookseller

[ The Bookseller | 2020-05-17 18:28:18 UTC ]
More news stories like this | News stories tagged with: #scholastic


Wigtown Book Festival to be held online

This year's Wigtown Book Festival will now be held online due to the pandemic, its organisers have confirmed. Continue reading at The Bookseller

[ The Bookseller | 2020-05-16 02:24:56 UTC ]
More news stories like this | News stories tagged with: #held online #book festival


YA Authors Move Online

Debut and veteran novelists dive into the world of digital events amid the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #novelists


Booksellers Look to Curbsides and Online Sales, Not In-Store Customers

As states establish reopening timelines and Covid-19 infection rates continue to rise in various parts of the country, bookstores are not reopening in any conventional sense—nor do many owners intend to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #in-store customers #owners intend


Overcoming despair to discover the meaning of life

John Kaag finds wisdom in William James’s philosophy of free will and consciousness. Continue reading at The Washington Post

[ The Washington Post | 2020-05-08 12:00:00 UTC ]
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Free and Cheap Live Poetry Events You Can Watch Online

For poets, springtime is especially sacred. With big book releases, National Poetry Month, and the conclusion of the slam season, there is so much for readers and writers to look forward to. Then came the coronavirus pandemic. We’ve seen readings canceled, book tours halted and budgets slashed.... Continue reading at Electric Literature

[ Electric Literature | 2020-05-08 11:00:00 UTC ]
More news stories like this | News stories tagged with: #watch online #coronavirus pandemic #electric literature #big book


Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with: #published today #digital media


Rob Biddulph to attempt world record for largest online art lesson

Children's author and illustrator Rob Biddulph is attempting to break the world record for the largest online art lesson, in partnership with HarperCollins and global talent investor Entrepreneur First. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 15:32:05 UTC ]
More news stories like this | News stories tagged with: #rob biddulph #world record #harpercollins #children's author


The Morning After: Apple's online-only WWDC starts on June 22nd

If the combined libraries of Steam, Xbox Game Pass, Stadia (now with wireless controller support on PC) and all the rest just aren’t enough for you, Dan Cooper has a recommendation: spreadsheets. His latest obsession is a browser-based version of the... Continue reading at Engadget

[ Engadget | 2020-05-06 11:33:37 UTC ]
More news stories like this | News stories tagged with: #libraries


Elliott & Thompson launches online campaign of 'soothing words'

Elliott & Thomspon is launching an online campaign to show "the comfort words can bring", in partnership with author Paul Anthony Jones. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 02:55:55 UTC ]
More news stories like this | News stories tagged with: #online campaign


Jennifer Weiner’s ‘Big Summer’ is a breezy romp through online influencer culture

While other book releases are being pushed back, “Big Summer” was moved up, because it’s just the escape we need right now. Continue reading at The Washington Post

[ The Washington Post | 2020-05-05 14:14:13 UTC ]
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Bologna Children’s Book Fair Online This Week Names 2020 Best Publishers

The virtual 2020 Bologna Children's Book Fair is running through Thursday, and includes the 2020 Children's Publishers of the Year announcement. The post Bologna Children’s Book Fair Online This Week Names 2020 Best Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-05 14:13:20 UTC ]
More news stories like this | News stories tagged with: #bologna children’s book fair #children's book #children’s book


Bologna names Best Children's Publishers of the Year, as event moves online

The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 09:16:49 UTC ]
More news stories like this | News stories tagged with: #bologna prize #online edition #children's book


Poems on the Underground goes online

The beginnings of Poems on the UndergroundPoems on the Underground started life in 1986 as an experiment by three friends, me (the writer Judith Chernaik) and the poets Cicely Herbert and Gerard Benson, all of us keen poetry lovers. We persuaded London Underground to post a few poems on its... Continue reading at British Council global

[ British Council global | 2020-05-04 14:39:46 UTC ]
More news stories like this | News stories tagged with: #john keats #sweet dreams #common humanity #public libraries


Elliott Advisors Buys Wordery, U.K. Online Retailer

Elliott Advisors, owner of Waterstones and Barnes & Noble, has bought Wordery, the online bookselling division of U.K. wholesaler Bertrams. Aurelius, which owns Bertrams, said it was "reviewing its strategic options" for the wholesaler. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wholesaler bertrams #online retailer #elliott advisors #barnes noble #strategic options


National Writing Day launches online #writefromhome campaign

National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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How to Join a Book Club Online

Here's how to join a book club online, some etiquette tips to follow, and some examples of online book clubs meeting right now. Continue reading at Book Riot

[ Book Riot | 2020-04-28 10:35:48 UTC ]
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Anthony Horowitz will share chapters of new book online

Anthony Horowitz has announced he will share the writing process of his new Diamond Brothers book, Where Seagulls Dare, with children online. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 05:13:10 UTC ]
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Hodder Education offers free online resources to students

Hodder Education is offering students nearly £1m worth of online learning resources, following the closure of schools owing to coronavirus. Continue reading at The Bookseller

[ The Bookseller | 2020-04-24 09:40:04 UTC ]
More news stories like this | News stories tagged with: #hodder education #hodder