Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online video offers, as well as best practices for optimizing viewer engagement. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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Lauren Oyler’s “Fake Accounts” and Patricia Lockwood’s “No One Is Talking About This” critique our Internet-attenuated lives. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs. Continue reading at The Bookseller
[ The Bookseller | 2021-02-07 17:20:06 UTC ]
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Elizabeth and Emily Blackwell had to fight to become doctors, writes Janice P. Nimura. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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“Fake Accounts,” Lauren Oyler’s debut novel, considers how social media has reconfigured our behavior, relationships and how we think of ourselves. Continue reading at The New York Times
[ The New York Times | 2021-02-01 10:00:02 UTC ]
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Oyler’s debut novel is about a smart, irascible narrator who is steeped in the concerns and tone of social media. Continue reading at The New York Times
[ The New York Times | 2021-01-26 21:16:27 UTC ]
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Julia Donaldson and Axel Scheffler's classic picture book The Gruffalo (Macmillan Children's Books) has now been translated into 105 languages and dialects. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 10:52:32 UTC ]
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'In the last year, we've really seen the importance of reliable digital products' amid the constraints of the pandemic, says David Clark. The post Oxford University Press Puts Its Full ‘World Classics’ List Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-15 21:53:45 UTC ]
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Andersen Press is to relaunch its weekly online children's storytime sessions in partnership with Seven Stories, the National Centre for Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 10:26:35 UTC ]
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These free holiday romance short stories are ready for you! Choose the magic of kisses under the mistletoe and read them right away. Continue reading at Book Riot
[ Book Riot | 2020-12-24 11:34:00 UTC ]
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Duckworth imprint Farrago has this week launched its own online shop for e-book readers. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 13:25:47 UTC ]
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Production company Fane has announced it has sold more than 72,000 tickets, 54% of those including a book, for the online events season it launched in September. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 18:49:53 UTC ]
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Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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The Tehran Book Fair Uncensored program is online this week, with as many as a dozen independent publishers of Persian literature. The post ‘Tehran Book Fair Uncensored’ Is Now Underway in Its Fifth Edition: Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-08 17:56:35 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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