TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Within a few years, it was clear that Sept. 11, 2001, would leave an impact on contemporary fiction as deep as its impact on every other aspect of our culture. Continue reading at The Washington Post
[ The Washington Post | 2021-09-07 07:50:00 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget
[ Engadget | 2021-09-02 11:15:37 UTC ]
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A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget
[ Engadget | 2021-09-01 10:42:15 UTC ]
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Secondhand bookstores provided ample choices at low prices. So I picked up books by Joseph Conrad, James Webb and (too) many more. Continue reading at The Washington Post
[ The Washington Post | 2021-08-25 14:00:00 UTC ]
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Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek
[ AdWeek | 2021-08-19 22:40:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post
[ The Washington Post | 2021-08-15 13:00:00 UTC ]
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Sphere has acquired TV presenter Sophie L Morgan's "unflinching" memoir Driving Forwards: A Journey of Resilience and Empowerment After Life-Changing Injury. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 16:55:16 UTC ]
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An account posing as the Pulitzer Prize-winning author of “The Road,” “No Country for Old Men” and “All the Pretty Horses” was mistakenly verified by Twitter. Continue reading at The New York Times
[ The New York Times | 2021-08-02 21:48:56 UTC ]
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Ilex Press will publish a book to accompany the Landscape Photographer of the Year competition, to showcase the winning and commended entries in each of the competition’s sections. Continue reading at The Bookseller
[ The Bookseller | 2021-07-31 15:20:44 UTC ]
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Aquarius Films is producing "Fight Like A Girl", a comedy drama TV series based on the book of the same name by Australian feminist writer Clementine Ford. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 20:08:56 UTC ]
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Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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People had questions about the Trump White House press secretary's upcoming book: "I assume that this is in the fiction section?" Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-16 07:18:09 UTC ]
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BREAKING NEWS: yesterday, Zooey Deschanel tweeted about Olivia Rodrigo’s hot new album, Sour. Real footage of Olivia Rodrigo crediting me for inspiring her number #1 album. (JK, but great album @Olivia_Rodrigo!) pic.twitter.com/hMDezbLjEL — zooey deschanel (@ZooeyDeschanel) June 7, 2021 She... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 18:56:02 UTC ]
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With a new publisher at the helm, B&N plans to reinvent Sterling Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Steve McQueen’s ground-breaking anthology series dominates, with The Crown, Normal People and I Will Destroy You also in the runningSteve McQueen’s ground-breaking five-part series Small Axe has dominated the Bafta TV nominations with 15 nods, in a year when diverse talent was recognised across... Continue reading at The Guardian
[ The Guardian | 2021-04-28 08:14:13 UTC ]
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Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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