TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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NHS drama starring Ben Whishaw and Martin Freeman’s portrayal of troubled policeman each garner six awards nominationsBafta TV awards 2023: full list of nominationsThis Is Going to Hurt and The Responder jointly lead the 2023 TV Bafta nominations after being shortlisted in six categories. Adam... Continue reading at The Guardian
[ The Guardian | 2023-03-22 07:43:06 UTC ]
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Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget
[ Engadget | 2023-03-21 13:30:00 UTC ]
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Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-03-07 03:08:44 UTC ]
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Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget
[ Engadget | 2023-02-16 12:45:54 UTC ]
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Bad Behaviour author Rebecca Starford and the team behind a dramatisation of her memoir reflect on how they recreated her frightening account of her elite boarding schoolGet our weekend culture and lifestyle emailWhen Rebecca Starford was 14 she spent a year living in the bush as part of an... Continue reading at The Guardian
[ The Guardian | 2023-02-14 14:00:16 UTC ]
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We take a look at the new television show 'Shape Island', based on the Shapes trilogy of picture books by frequent collaborators Mac Barnett and Jon Klassen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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After a week of major TV stand-offs – some with added tequila shots – the spare to the throne hasn’t stumbled. He’s a smooth operator … and truly his mother’s sonKing Charles, as the Prince of Wales, gave one TV interview (on ITV in 1994). Diana, Princess of Wales (on BBC One, 1995) and HRH... Continue reading at The Guardian
[ The Guardian | 2023-01-12 14:46:33 UTC ]
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Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek
[ AdWeek | 2022-12-14 23:00:00 UTC ]
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Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age
[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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Africa is a continent of 54 countries and some 1.4 billion people, speaking—and sometimes writing and publishing—in hundreds of languages. The book business on the continent is diverse and eclectic. We convened a group of several top practitioners to get a sample of the triumphs and challenges... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-08 09:57:24 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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The holiday travel season is once again upon us! It's the magical time of the year that combines standing in airport security lines with incrementally losing your mind as the hands of your watch perpetually tick closer to a boarding time that magically moved up 45 minutes since you left the... Continue reading at Engadget
[ Engadget | 2022-12-04 15:30:19 UTC ]
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Finally, a Kindle you can write on! This week, we dive into Cherlynn’s review of the Kindle Scribe, Amazon’s first e-reader that can also capture handwritten notes. The hardware is great, but as usual, Amazon’s software feels half-baked. Also, Devindra and Cherlynn discuss the rise of new... Continue reading at Engadget
[ Engadget | 2022-12-02 13:30:56 UTC ]
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Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
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The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian
[ The Guardian | 2022-11-22 14:09:26 UTC ]
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While some of the most popular writers on the publishing platform were able to convert their sizable Twitter following into newsletter subscriptions, a huge Twitter presence isn’t necessarily a prerequisite for Substack success. In just a few weeks, Elon Musk has created a number of questions... Continue reading at Fast Company
[ Fast Company | 2022-11-18 05:00:00 UTC ]
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Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
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The world’s richest man promises more than he has delivered. His social network purchase is likely to go the same wayElon Musk is a fan of the science fiction writer Isaac Asimov. When his spacecraft company SpaceX successfully sent its Falcon Heavy rocket payload into orbit around the sun in... Continue reading at The Guardian
[ The Guardian | 2022-11-01 18:50:19 UTC ]
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Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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