Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-01 00:00:00 UTC ]
News tagged with: #post infographic #sponsor content

Other Publishing stories related to: 'Infographic: 50 percent of publishers recruit editors to create native ads'


How publishing fiction online launched the career of this young writer | Beth Reeks

Indie publishing via online writing communities and ebooks can provide valuable feedback, and even set you on the path to mainstream successNews that a quarter of the top 100 Kindle books on Amazon.com are from indie publishers doesn't surprise me. I started out writing online. Fed up with the... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account #revolution afoot


NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association


Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
More news stories like this |


U.S. Publishers Increase Presence at Guadalajara

The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Japan's publishers protest over secrecy threat

Japan’s new “authoritarian” Designated Secrets Bill will have dire consequences... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dire consequences


GameStick lands first major publisher deal with Ubisoft

When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main concerns


Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling short #buy ads #big shift


Ipso becomes a facto as 90% of publishers leap aboard their own train

I can't repeat my Ipso facto joke yet again. But there, I just did. The announcement that almost all of the major publishers have signed up to fund the Independent Press Standards Organisation, and agreed therefore to be regulated by it, is hardly a shock.But Paul Vickers, the Trinity Mirror... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consistently argued #concerned parties


Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading position


Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this |


December’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred reviews of self-published books includes a "stellar" historical novel and a "touching" memoir of life as a teacher of disadvantaged students. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews


Publishers, Book Fair Help Revive Cambodia’s Love of Reading

Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading culture #book fair


Are Nonprofit Publishers Smiling?

Amazon's new charitable Web site, AmazonSmile, offers challenges for presses that would like to earn 0.5% on purchases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
More news stories like this |


Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday

[ Digiday | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #web publishing #avid readers


Why Facebook Is Wooing Publishers

Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday

[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #mobile users #news feeds


Andre Schiffrin dies at 78; book publisher founded New Press

André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pancreatic cancer #marguerite duras #gunter grass #american publishing


IAB Sorts Out Native Ahead of FTC Workshop

Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion... Continue reading at AdWeek

[ AdWeek | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer experience #american society #magazine editors


Publishers offer online advent calendars

Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller

[ The Bookseller | 2013-12-02 00:00:00 UTC ]
More news stories like this |


A Facebook Tweak Gives Publishers a Traffic Boost

Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #traffic boost #great news #past month


Peter Kaplan, editor who commissioned Sex and the City, dies at 59

Former New York Observer editor was known as cultural arbiter and was credited with cultivating style of influential paperPeter Kaplan, the former editor of The New York Observer who hired a then-unknown Candace Bushnell to write a column called "Sex and the City" has died. He was 59.Kaplan died... Continue reading at The Guardian

[ The Guardian | 2013-11-30 00:00:00 UTC ]
More news stories like this |