Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. The post ‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-01-29 00:00:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Blockbuster sales of Colleen Hoover’s It Starts with Us were not enough to prevent overall unit sales of print books from falling 9.1% in the week ended Oct. 23, 2022, compared to the similar week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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July was a bad month for publishing, with sales falling 14.9% from a year ago for the 1,368 publishers who report to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-19 04:00:00 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Deep declines in adult nonfiction and juvenile categories and only a small gain in adult fiction resulted in a 9.6% drop in print sales last week compared to a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Unit sales of print books declined 4.2% last week as good debuts in adult fiction were not enough to offset declines in adult nonfiction and children's fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-29 04:00:00 UTC ]
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The Cundill History Prize 2022 shortlist includes a current-year Pulitzer Prize winner among its eight titles from six publishers. The post Canada’s $75,000 Cundill History Prize: 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-23 12:24:47 UTC ]
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Unit sales of print books dropped 2.3% in the week ended Sept. 17, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Soft sales in the adult nonfiction and juvenile categories offset a 12.1% increase in sales of adult fiction, leading to a 2.3% drop in unit sales of print books last week compared to the week ended September 18, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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Diane Noomin challenged the boys club of underground comics with a character who endured sleazy men and hangovers but loved gossip, cocktails and interior design. Continue reading at The Washington Post
[ The Washington Post | 2022-09-17 17:39:12 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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In today's German and international news conferences, key elements of Frankfurt Book Fair were spotlighted by organizers. The post Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-08 20:35:29 UTC ]
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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