‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. The post ‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-29 00:00:00 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #recession looms #ad spending #internet companies #digital media


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Print Book Sales Fell 3.6% Last Week with Nonfiction Still Soft

A good showing by the adult fiction category was not enough to prevent unit sales of print books from falling 3.6% last week from the week ended June 17, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
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Publishing Industry Sales Fell 7.6% in April

Publishing industry sales couldn't keep up the pace in April, with all segments of the business but higher education suffering declines in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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Print Book Sales Fell 5.8% Last Week

Softness in the children's categories and just a minimal gain in adult fiction led to a 5.8% drop in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
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March StatShot: US Book Industry Up 3.2 Percent Year-to-Date

The AAP StatShot figures for March 2023 arrive with trade revenues up 0.2 percent for the month of March, 1.1 percent year-to-date. The post March StatShot: US Book Industry Up 3.2 Percent Year-to-Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-09 16:06:34 UTC ]
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Amazon Fire Kids tablets are up to 50 percent off right now

Amazon is having a big sale on its Fire Kids tablets just in time for summer break. The Fire 7 tablet 16GB boasts one of the best discounts (along with normally being the cheapest option), with a 45 percent off sale bringing it to $60 from $110. However, for only $5 more, the 32GB model is on... Continue reading at Engadget

[ Engadget | 2023-06-06 10:35:03 UTC ]
More news stories like this | News stories tagged with: #parental controls #battery life #two-year warranty #extra storage #buy things #kid-friendly case #buying advice #follow @engadgetdeals #ebooks


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
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Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
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Print Book Sales Fell 5.5% Last Week

More softness in all categories except adult fiction and the lack of big new titles combined to drop unit sales of print books 5.5% last week compared to the week ended May 28, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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What happened to all the war vet novelists? They've moved on, and so have we

Kevin Powers was among the best in a wave of novelists on Iraq and Afghanistan. His new thriller, "A Line in the Sand," signals their slow fade from relevance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-12 13:00:10 UTC ]
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Amazon sale discounts Kindle ereaders by up to 33 percent

Sure, ereaders aren't exactly the kind of devices you replace every year, but if you're looking to get a new one right now, Amazon is selling a few Kindle models at a discount. The Kindle Paperwhite Signature with no lockscreen ads in black or denim will set you back $145, or $45 less than its... Continue reading at Engadget

[ Engadget | 2023-05-08 09:49:13 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
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Post-Easter US Print Sales Up 5 Percent in Late April

In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
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Southern Manitoba libraries battle defunding attempts over sex-ed content in children's books

What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC

[ CBC | 2023-05-01 10:00:00 UTC ]
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Print Book Sales Fell 3.4% Last Week

Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
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Blackstone and Valiant Announce Inaugural Novels Based on Comics Content

Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Ninja Foodi pressure cookers are up to 52 percent off right now

Multipurpose cooking devices that can more or less do it all can be incredibly handy to have in the kitchen. A single product that can pressure cook, air fry, bake, slow cook and even sous vide can save you lots of money and counter real estate. Ninja's Foodi pressure cookers are among the best... Continue reading at Engadget

[ Engadget | 2023-04-20 14:44:07 UTC ]
More news stories like this | News stories tagged with: #lowest price #usual price #air fryer #regular price #buying advice #follow @engadgetdeals #cookbook


The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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