‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. The post ‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-29 00:00:00 UTC ]
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Other Publishing stories related to: '‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content'

Bookstore Sales Fell 28.3% in 2020

Bookstore sales fell 15.2% in December, the smallest monthly decline since February, but sales fell 28.3% for the year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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Melvin Burgess | 'Like a lot of white folks, I’ve been wary of writing Black characters'

Melvin Burgess’ Three Bullets, which interrogates themes of brainwashing and the far-right, will be released this summer alongside a 25th-anniversary edition of the author’s pioneering YA novel Junk. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 21:15:24 UTC ]
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Clare Weze | 'It’s only latterly I’ve been making the characters whatever [I want them to be]'

"I like the hybridity of literature and science. They belong together, and they certainly belong together in my head,” says Clare Weze, a trained scientist whose début novel, The Lightning Catcher, combines her love for science with her skills as a fiction writer. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 17:35:36 UTC ]
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Germany-Based Bookwire in 2020: Titles Up 11 Percent Over 2019

The digital distributor reports a rise in audiobook titles of 123 percent in 2020 over the previous year. Print-on-demand advanced 18 percent. The post Germany-Based Bookwire in 2020: Titles Up 11 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-08 05:46:46 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Aurum swoops on Bourne-Taylor’s 'heartfelt' nature memoir

Aurum, an imprint of The Quarto Group, has acquired Hannah Bourne-Taylor’s debut nature memoir, Fledgling. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 23:39:22 UTC ]
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Sharon Kay Penman, Whose Novels Plumbed Britain’s Past, Dies at 75

The author of best-selling books set in medieval England and Wales, she insisted that historical fiction had an obligation to the facts. Continue reading at The New York Times

[ The New York Times | 2021-01-29 22:25:25 UTC ]
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AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020

Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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Erin Kelly | 'In terms of plotting, it’s the hardest book I’ve ever written'

"My policy around this book is to say as little as I possibly can, in case I blow the twist!” says Erin Kelly, only half-joking, during our conversation about her latest psychological thriller, which does indeed contain a central twist so ingenious that this reader gasped out loud—and not just... Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 09:32:52 UTC ]
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Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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Historical fiction 'giant' Sharon Penman dies, aged 75

Tributes have been paid to US author Sharon Penman, a “giant” of historical fiction, who has passed away at the age of 75. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 04:51:02 UTC ]
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Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
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What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
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New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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AAP StatShot: US Adult Book Sales Up 35.4 Percent in November

An unusual dip for downloaded audiobooks plays into the November 2020 StatShot book sales figures from the Association of American Publishers. The post AAP StatShot: US Adult Book Sales Up 35.4 Percent in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-25 19:02:26 UTC ]
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Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
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Mudlark swoops for Burton's 'classic in the making'

HarperCollins imprint Mudlark has swooped for “classic in the making” Notes from a Summer Cottage by award-winning Swedish poet and essayist Nina Burton. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 20:57:26 UTC ]
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Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent

Shutdowns in December short-circuited the German market's progress in making up book sales losses from spring lockdowns. The post Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-08 15:54:29 UTC ]
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