IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at least three of its patents, including one entitled "Method for presenting advertising in an interactive service," which was filed in 1993 but not published until 2006. The filing states that IBM hasn't sued Twitter, but that the former is "inviting [Twitter] to negotiate a business resolution of the allegations."The advertising-related patent's purview is broad and would seem to apply to any number of online companies, including Facebook and Google. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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As far as media delivery goes, ebooks are pretty flat. You get the book and maybe some notes or background info from the publisher, and that's pretty much it. That's not good enough for Amazon. The company was just awarded a patent, which it originally applied for on November 24, 2010,... Continue reading at Wired
[ Wired | 2013-07-03 00:00:00 UTC ]
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Templar is launching a new imprint this autumn with a list of colouring-in books for all ages.... Continue reading at The Bookseller
[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
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Limiting Kindle Worlds to the ebook form may cater the needs of licensors, but it is counter to the ethos, habits and desires of fanfiction writers and readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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Sally Gardner has won the prestigious Carnegie Medal for "Maggot Moon;" Levi Pinfold won the Kate Greenaway Medal, which awards excellence in illustration, for his picture book "Black Dog." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
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Simon & Schuster is consulting with the Imperial War Museum following accusations that a... Continue reading at The Bookseller
[ The Bookseller | 2013-06-24 00:00:00 UTC ]
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Michele Young is to join Macmillan Children's Books as International Rights Director... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Granta sales and marketing director Brigid Macleod and sales manager Sharon Murphy are leaving... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Amazon's Kindle e-reader is now available in China. But the Chinese Government may not be a fan and, as many Chinese use their phones to read books, the Kindle may face an uphill battle. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-11 00:00:00 UTC ]
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Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-06 00:00:00 UTC ]
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Celebrities including actor Rupert Everett [pictured] will read to children in London’s... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Apple enlisted the services of Winnie-the-Pooh in trying to show a court that it did not tinker with ebook prices when it opened its electronic bookstore in 2010, according to the Associated Press.Apple enlisted the services of Winnie-the-Pooh on Tuesday in trying to show a court that it did not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-05 00:00:00 UTC ]
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Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating... Continue reading at AdWeek
[ AdWeek | 2013-06-03 00:00:00 UTC ]
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Hodder is stepping up its online consumer engagement programme. Three new community hubs are... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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A spokesperson for the Department for Culture, Media and Sport has said there is "absolutely... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Designed by Huge, the revamped, digital-only Newsweek aims to bring print mag qualities like cohesion and curation to the web. When it was announced last fall that Newsweek, after nearly 80 years as a weekly news magazine, would ditch print and go all digital, it seemed to many like an ill... Continue reading at Fast Company
[ Fast Company | 2013-05-22 00:00:00 UTC ]
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Smart publishers are thinking of their business as global instead of local. This may come as a surprise to some who see it as a novelty instead of the norm. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-16 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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