The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights, requests and shared libraries. The IAB was set to announce it at its Mobile Marketplace conference in New York."The IAB Tech Lab's HTML5 Ad Validator is a utility for suppliers and publishers to verify that assets are matching the spec and their requirements," said Scott Cunningham, general manager of the IAB Tech Lab. "This will be critical in delivering better end-user experience and preventing problems, such as too many Javascript tags and poor build, before ad creative makes it to consumers' screens." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
News tagged with:
#scott cunningham
#general manager
#javascript tags
US publisher SourceBooks has developed a new range of interactive ebooks for Apple devices based... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive ebooks
#publisher sourcebooks
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#universal mccann
#david cohen
#rising stars
#betting big
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$40 million
#thought catalog
#target audience
#including titles
Neil Patrick Harris, multi-hyphenate entertainer, will release a memoir in 2014 about his career so far. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
More news stories like this |
Igloo Books and The Works are teaming up to produce a children’s book to raise money for... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise money
#igloo books
SAN JOSE, Calif. — Sept. 19, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe® Creative Cloud™ — Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest addition
#san jose
If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget
[ Engadget | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#finishing touches
#make publishing
#software company
Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
More news stories like this |
Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company’s publication to Apple’s tablet. The ap ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including video
#ipad app
#drive readership
After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily telegraph
#recent comments
#social networks
#shopping cart
The Kindle Fire tablet and Kindle Fire HD are available to order through Waterstones, the chain... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this |
A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#easy day
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fighting back
#french publishers
Templar is readying its first ebook picture book releases for this autumn, as it... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
More news stories like this |
Music label EMI Classics is set to release a collection of music inspired by bestselling erotica... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this |
Travel Publisher Insight Guides has digitised its list and created a set of interactive apps to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive apps
UK indie Short Books has teamed up with Simon & Schuster US imprint, Atria Books, to ... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#atria books
#simon schuster
The lawyer, who now attends the New York University School of Law, will release a memoir in fall 2013. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#release memoir
Aspiring authors are being given the chance to pitch their novels to a panel of agents at a new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aspiring authors
#discovery day
#curtis brown
Publishers should let the reader into the creative process and look to incubate start-ups in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#futurebook hears
#creative process