The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights, requests and shared libraries. The IAB was set to announce it at its Mobile Marketplace conference in New York."The IAB Tech Lab's HTML5 Ad Validator is a utility for suppliers and publishers to verify that assets are matching the spec and their requirements," said Scott Cunningham, general manager of the IAB Tech Lab. "This will be critical in delivering better end-user experience and preventing problems, such as too many Javascript tags and poor build, before ad creative makes it to consumers' screens." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
News tagged with:
#scott cunningham
#general manager
#javascript tags
Wordpress has released its newest version, Wordpress 3.1. This is the fourteenth version of the blogging platform. Wordpress 3.1 has been dubbed Reinhardt, reportedly after jazz musician Django Reinhardt. New and improved features include a redesigned linking workflow, an admin bar, a... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blogging platform
#newest version
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad platform
Written By: Graeme Neill Publication Date: Thu, 17/02/2011 - 09:30 Operating income at Simon & Schuster's global business leapt 39.5% in 2010, despite a slight decline in sales. For the 12 months ending 31st December, operating income at S&S was $64.6m (£40.1m). Revenue declined... Continue reading at The Bookseller
[ The Bookseller | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#operating income
#slight decline
#simon schuster
Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#larger part
Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 16:03 Amazon has appointed three staff to roles in the UK team. John Gahagan will head up Amazons UK Books business, with both the UK Books and print on demand teams reporting to him. Amy Worth will now lead the UK Kindle content... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this |
The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lisa campbell
While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#average number
#high-impact ads
#data collected
#advertising budgets
Written By: Charlotte Williams Faber is to release a new illustrated edition of Jo Shapcott's poetry collection Of Mutability, following its win at the Costa Book Awards last night [25th January]. A new b-format illustrated edition of the collection, priced £7.99, will be released in April.... Continue reading at The Bookseller
[ The Bookseller | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total number
#jo shapcott
#illustrated edition
#poetry collection