The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights, requests and shared libraries. The IAB was set to announce it at its Mobile Marketplace conference in New York."The IAB Tech Lab's HTML5 Ad Validator is a utility for suppliers and publishers to verify that assets are matching the spec and their requirements," said Scott Cunningham, general manager of the IAB Tech Lab. "This will be critical in delivering better end-user experience and preventing problems, such as too many Javascript tags and poor build, before ad creative makes it to consumers' screens." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Faber's latest app, The Sonnets by William Shakespeare, has been released worldwide today via... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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Guinness World Records is launching its first digital-only title next week, Totally Bonkers... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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The struggling conglomerate, which has a 30 percent market share in Australia, publishes The Sydney Morning Herald, the Australian Financial Review and The Age in Melbourne. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Parragon Books has acquired master publishing rights in the UK for Nickelodeon UK children's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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The intensely private Thomas Pynchon has resisted the electronic format for his books – until now. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-14 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Pan Macmillan has restructured its senior management team, appointing Jeremy Trevathan (pictured... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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The latest story from a Pulitzer Prize-winning writer will appear in 140-character chunks. The New Yorker is publishing Jennifer Egan's "Black Box" in installments on Twitter, the New York Observer reports. The tweets, which began yesterd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-25 00:00:00 UTC ]
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DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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Faber is releasing its first ebook-only edition of a screenplay, for the forthcoming film "... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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It might not have had as many lives as your average cat, but Weinstein Books has gone through more than a few reincarnations. The publishing unit tied to Bob and Harvey Weinstein was unveiled in 2001, when the independent film-producing brothers were intent on creating a mini–media empire,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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Piccadilly Press is launching an advertising campaign in the changing rooms of high-street... Continue reading at The Bookseller
[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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An infusion of money from Microsoft Corp. sent Barnes & Noble Inc.'s stock zooming Monday, as the software giant established a way to get back into the ebooks business. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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