How YouTube's New Arrangements With MCNs Work

In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts. Several new details have now emerged on those discussions. Going forward, YouTube’s network partners (multi-channel networks, commonly referred to as MCNs) have two options when working with individual creators, per sources. The MCNs can either designate YouTube creators in their networks as “managed” partners or “affiliates.” In the case of managed partners, MCNs will be responsible for any copyright violations these creators incur. The culpability of MCNs when it comes to copyright violations on YouTube has been an issue of late, ever since the MCN Fullscreen was sued by the National Music Publishers Association. It’s very common for YouTube creators to cover popular songs or include clips from TV shows and movies—and many creators are young and not exactly savvy when it comes to digital rights management. Thus, YouTube is urging MCNs to take responsibility for its top talent. According to sources, MCNs will face a series of scaling penalties if their partners wrack up lots of violations—and individual channels or companies could face getting kicked off the platform. However, in exchange, YouTube is promising that these so-called managed creators or channels will get paid more quickly—they will essentially be able to monetize their videos without YouTube... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-31 00:00:00 UTC ]
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Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Is Facebook Trying to Edge Out YouTube?

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek

[ AdWeek | 2015-04-20 00:00:00 UTC ]
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Liveright to Publish ‘The Complete Works of Primo Levi’ in Fall 2015

The noted Italian writer Primo Levi (1919–1987), an Auschwitz survivor and the author of such acclaimed works as "If This Is a Man and The Periodic Table," is sometimes referred to as a Holocaust writer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Neal Pollack's Secrets To Cranking Out Creative Work

The author of Alternadad and Downward-Facing Death shares how his habits help him work at a healthy clip.Neal Pollack is the author of nine books, a three-time Jeopardy champion, a musician, and a yoga instructor. His newest novel Repeat is "a romantic comedy with some time travel in it," as he... Continue reading at Fast Company

[ Fast Company | 2015-04-13 00:00:00 UTC ]
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L.A. Theatre Works at 40

The old entertainment industry adage “the show must go on” might as well be the motto of L.A. Theatre Works, which has grown from a small theater group doing workshops with prison inmates to a vast company that produces an array of audio projects Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Turkey blocks Facebook, YouTube and Twitter; Zuckerberg caves in, Google fights back

Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews

[ Betanews | 2015-04-06 00:00:00 UTC ]
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YouTuber title for Ebury

Ebury Press has acquired a book by YouTube stars Dan Howell and Phil Lester. There will be a “major UK tour” to mark the release of The Amazing Book is Not on Fire, which Ebury Press says is the “first production of its kind from a publisher” which will bring “Dan and Phil’s unique brand of... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Could the Transcontinental Texting Book Club work for you?

I was surprised to discover how satisfying a two-person phone-text book club could be. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Library task force starts work

A new task force for libraries, which met for the first time last week, will focus its attention on sharing best practice between councils, promoting the role of digital and shaping a workforce for the future. One of the key aims of the Leadership for Libraries task force will be to highlight... Continue reading at The Bookseller

[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
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Works In Translation: If They Publish Them, Will They Buy Them?

Tom Chalmers, managing director of IPR License, talks about some of the strongest markets for selling works in translation right now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

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[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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ABA Winter Institute 2015: Working Together

Independent booksellers have long had an outsized impact on books from indie publishers and university presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Lifestyle book by YouTube blogger Pentland to S&S

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[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Carol Evans Leaves Working Mother Media

Carol Evans is leaving Working Mother Media after helping to lead the company for more than 35 years. Evans grew WMM from a single magazine—Working Mother, launched in 1978—into a magazine, website, events producer and research institute, along with two companion associations. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-13 00:00:00 UTC ]
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Facebook trumpets video growth as it prepares to take on YouTube

With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
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YouTube's Rewind Features Its Own Stars -- and That Devil Baby

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[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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YouTube star takes online break as she admits novel was ‘not written alone’

Bear with me, video blogger Zoella asks fans, as she takes break from internet after admitting that runaway bestselling debut Girl Online was written jointlyYouTube star Zoe Sugg has announced that she is taking a break from the internet after admitting that she did not write her bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-08 00:00:00 UTC ]
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Taking a cue from nightclubs, 24-hour bookstores boom in Taiwan: Could they work in the US?

Western booksellers might want to take a page from a Taiwan-based chain's nightclub-like approach to book retailing. Continue reading at The Christian Science Monitor

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