How YouTube's New Arrangements With MCNs Work

In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts. Several new details have now emerged on those discussions. Going forward, YouTube’s network partners (multi-channel networks, commonly referred to as MCNs) have two options when working with individual creators, per sources. The MCNs can either designate YouTube creators in their networks as “managed” partners or “affiliates.” In the case of managed partners, MCNs will be responsible for any copyright violations these creators incur. The culpability of MCNs when it comes to copyright violations on YouTube has been an issue of late, ever since the MCN Fullscreen was sued by the National Music Publishers Association. It’s very common for YouTube creators to cover popular songs or include clips from TV shows and movies—and many creators are young and not exactly savvy when it comes to digital rights management. Thus, YouTube is urging MCNs to take responsibility for its top talent. According to sources, MCNs will face a series of scaling penalties if their partners wrack up lots of violations—and individual channels or companies could face getting kicked off the platform. However, in exchange, YouTube is promising that these so-called managed creators or channels will get paid more quickly—they will essentially be able to monetize their videos without YouTube... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-31 00:00:00 UTC ]
News tagged with: #tv shows #flip side

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Mark Nepo: Doing Soul Work

It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joining oprah #mark nepo #soul work #inspirational philosopher #nepo talked #endless practice


PW Talks with Mark Nepo: Doing Soul Work

It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joining oprah #mark nepo #soul work #inspirational philosopher #nepo talked #endless practice


How’s Marvel Now Working Out?

Since launching a major revamp of their line more than two years ago, Marvel has had mixed success with their Marvel NOW! titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major revamp


Facebook’s Plan to Make Apps Work Like Webpages Gathers Momentum

Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired

[ Wired | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online companies #web browser


How Data and Editorial Teams Can Work Together

For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #drive traffic #online activity


YouTube's biggest stars are cashing in offline

Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest stars #makeup line #book deal


Asus Transformer Pad TF103C review: This hybrid is better for fun than work

I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #ve chosen


Kindle Unlimited: Who will it work for?

There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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J.K. Rowling reveals six new Cormoran Strike books are in the works

Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling reveals #detective series #robert galbraith #eventually outnumber #harry potter


Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #digital publishing #holy grail


Angry Nerd: Why Guardians of the Galaxy Works Where Spider-Man Fails Hard

Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired

[ Wired | 2014-07-10 00:00:00 UTC ]
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BBC's James Harding to newspaper publishers: let's work together

Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #northern ireland #powerful people #public services


#Hashtag book titles trend is a gimmick that works  for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cat video #harry potter #fifty shades ##girlboss


Zoe Sugg's YouTube success wins her two-book deal for novels

Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Working-class fiction has been written out of publishing

Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books #recent comments #working class


Sales up 7% at The Works

The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant


Sphere buys book from YouTube star

Sphere has acquired a book on growing up from actress, singer and vlogger Carrie Hope Fletcher,... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube star


Books, Toys Still Work Together for Specialty Outlets

Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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