"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy football newsletter increased retention by 68% appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-08-29 04:00:39 UTC ]
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HarperCollins has acquired The Midlist, a daily e-mail newsletter that features ebook deals from a variety of publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age
[ Advertising Age | 2015-10-27 00:00:00 UTC ]
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Project launched by Girls creator and Jenni Konner to become self-sustaining as US Cosmopolitan and Marie Claire publisher sells ads and syndicates contentGirls creator Lena Dunham has signed a deal to commercialise her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst.Hearst... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for ex ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
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#growth tactics
Reviews editor Annie Coreno recommends 'The Private Lives of the Sun Signs' which explores the personality traits of the twelve zodiac signs, with insights into what motivates the people of each group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams –... Continue reading at The Guardian
[ The Guardian | 2015-10-04 00:00:00 UTC ]
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At 4-1, Taft has put itself in position to be a factor in the West Valley League after a 48-7 victory over Fairfax. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-26 00:00:00 UTC ]
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Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Chief executive cleared of phone hacking to head Rupert Murdoch’s UK newspaper operations as former Telegraph editor takes over tabloidNews Corp has confirmed Rebekah Brooks as chief executive of News UK, the publisher of the Times, Sunday Times and the Sun, a year after she was cleared of all... Continue reading at The Guardian
[ The Guardian | 2015-09-02 00:00:00 UTC ]
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A “busy and focused” Beijing International Book Fair (BIBF) kicked off yesterday (26th August) with a record number of exhibitors, the biggest-ever UK contingent and many fair-goers saying the current Chinese stock market turmoil would do little to dent their future publishing plans. Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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'The Story of Kullervo,' a dark retelling of the 19th-century Finnish poem 'The Kalevala,' is the latest in a number of previously unpublished works by J.R.R. Tolkien. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-08-14 00:00:00 UTC ]
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Being sold to Nikkei brings a Japanese-style code of behaviourThe FT has not joined the Independent Press Standards Organisation, or its rival Impress project; it is doing its own regulation thing. And it’s worth pausing over that decision as the Pink One becomes a Rising Sun under Nikkei... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
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The proposed rise in the Minimum Wage announced by chancellor George Osborne in his recent budget will “hit indies hardest”, booksellers have said. Osborne said the Minimum Wage for people aged 25 and over would rise to £7.20 per hour in April 2016 (it is currently £6.50 per hour for those aged... Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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Ed Greenwood, best known as the bearded creator of the Forgotten Realms universe for Dungeons and Dragons, is launching an unconventional publishing group of his own, called The Ed Greenwood Group (TEGG). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
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'Circling the Sun' by bestselling author Paula McLain ('The Paris Wife') elaborates on the life of another fascinating woman. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-27 00:00:00 UTC ]
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Science fiction and fantasy publisher Orbit Books will host an online fantasy-writing workshop this summer. The week-long free workshop, taking place from Monday 27th July to Friday 31st July and led by author Karen Miller, will invite aspiring authors to take part in a “write-along” challenge... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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Edward Nawotka takes in the sights and smells of iconic coastal California bookstores on a summer drive from San Francisco to Los Angeles. The post Surf, Sun and the Scene at 3.5 Iconic California Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-10 00:00:00 UTC ]
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