How The Sun’s fantasy football newsletter increased retention by 68%

"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy football newsletter increased retention by 68% appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-08-29 04:00:39 UTC ]
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Trick or tweet: the boy who hoaxed the football world

Sam Gardiner is a football-mad schoolboy, but no one took his opinions seriously. So he created a fake Twitter personality and soon was talking tactics with Premiership players. Tim Lewis meets the spoofer extraordinaireFor five minutes, Sam Gardiner panicked. He had been rumbled: he wasn't... Continue reading at The Guardian

[ The Guardian | 2014-03-23 00:00:00 UTC ]
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HBG Has 'Significant' Earnings Increase

Lagardère Publishing reported profits of 223 million euros in 2013, flat with 2012; its U.S. subsidiary, Hachette Book Group, had “significantly higher” EBIT. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Tor buys Truthwitch fantasy series

Tor in the UK and US have acquired a “thrilling” YA/adult fantasy adventure series.... Continue reading at The Bookseller

[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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‘Comics World’ Newsletter Now Twice a Month

PW Comics World, Publishers Weekly’s regular email newsletter on graphic novel and comics publishing, is increasing its frequency to twice a month. Beginning March 5 2014, the newsletter will go out on the first and third Wednesdays of every month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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Premiership rugby: Sun and Times subscribers get online and mobile clips

News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian

[ The Guardian | 2014-02-28 00:00:00 UTC ]
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HMH Adds SF & Fantasy to 'Best American' Series

Houghton Mifflin Harcourt's popular, long-running Best American Series is adding a volume on science fiction and fantasy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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In Spain, Has the Increase in Ebook Releases Reduced Piracy?

Increased market supply appears to be having an impact on Spanish ebook piracy, though it remains a widespread problem. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
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Sales Up at Chegg, Loss Increases

Chegg reported revenue in 2013 rose 19.8%, to $255.6 million, but the company’s net loss increased to $55.8 million from $49.0 million in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

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[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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S&S Sci Fi, Fantasy Imprint Gets Name, Logo

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[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
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The Sun links up with O2 to offer Premier League clips with 4G deals

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[ The Guardian | 2014-01-30 00:00:00 UTC ]
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Pan Mac cites 4.3% print sales increase for 2013

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[ The Bookseller | 2014-01-22 00:00:00 UTC ]
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Pew survey: Reading of print books increased in 2013

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[ The Christian Science Monitor | 2014-01-18 00:00:00 UTC ]
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Harland Simon Upgrade EAE Press Controls at The Desert Sun

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[ Editor & Publisher | 2013-12-30 00:00:00 UTC ]
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Independent bookstores and self-published authors are increasingly teaming up

Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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Sun publisher posts £75m pre-tax loss

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[ The Guardian | 2013-12-17 00:00:00 UTC ]
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U.S. Publishers Increase Presence at Guadalajara

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[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Daily Mail overtakes Sun as biggest-selling Saturday paper

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[ The Guardian | 2013-12-06 00:00:00 UTC ]
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Russell Brand v the Sun: war of words hots up

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[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Baltimore Sun parent company reorganizes publishing unit

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[ Baltimore Sun | 2013-11-21 00:00:00 UTC ]
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