Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World" -- make its debut. Meanwhile, Harry Potter fan site MuggleNet.com has also launched a new global initiative inspired called #PotterItForward, which encourages passionate fans of J.K. Rowling’s mega-hit books to leave emotional and inspiring notes for the new generation reading the books for the first time. Users are not only leaving heartfelt messages on post-it notes in copies of the books across bookstores and libraries but also sharing their notes socially on Twitter, Facebook and Instagram using the hashtag #PotterItForward. The post How the Harry Potter brand is pitching itself to Gen Z appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-23 00:00:00 UTC ]
Written By: Philip Jones Publication Date: Mon, 18/07/2011 - 17:28 The claim that J K Rowling's fourth Harry Potter book plagiarised a work by author Adrian Jacobs has been thrown out of court after the clamants failed to come up with the £850,000 demanded by the courts for the case to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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In October of this year, youll be able to grab a butterbeer, pull up a chair, and log on to Pottermore, the new virtual world for all things Harry Potter. It isnt clear just yet what the sites primary function will be, but early reports say Pottermore will be home to the first-ever Harry... Continue reading at AdWeek
[ AdWeek | 2011-06-24 00:00:00 UTC ]
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Written By: Philip Jones and Charlotte Williams Publication Date: Thu, 23/06/2011 - 11:53 J K Rowling has confirmed that she will release paid-for ebook versions of her incredibly successful Harry Potter books from her new website Pottermore "in partnership with J K Rowlings publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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In an event billed as “A Fortunate Stage Talk,” actor Neil Patrick Harris, of "Doogie Howser" and "How I Met Your Mother" fame, who currently stars as Count Olaf in the TV adaptation of "A Series of Unfortunate Events," will reunite with Chris Harris (no relation), who was the executive producer... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Royal told to attempt to retrieve messages, which judge says may be relevant to his legal battle with NGNThe Duke of Sussex has been ordered to explain why messages with his ghostwriter were destroyed after the publication of his memoir Spare when they could be relevant to his legal battle with... Continue reading at The Guardian
[ The Guardian | 2024-06-28 08:45:03 UTC ]
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Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
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Mr. Potter narrated the epic sagas of popular comic book heroes and villains on his channel Comicstorian. Continue reading at The New York Times
[ The New York Times | 2024-06-11 20:31:26 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek
[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Children's author, educator, and free speech champion Robie Harris, best known for her stories about young children's powerful emotions and her frequently challenged and banned books on human sexuality, including 'It's Perfectly Normal,' died on January 6 at 83. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation
[ The Conversation | 2024-01-12 13:28:57 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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