How the Harry Potter brand is pitching itself to Gen Z

Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World" -- make its debut. Meanwhile, Harry Potter fan site MuggleNet.com has also launched a new global initiative inspired called #PotterItForward, which encourages passionate fans of J.K. Rowling’s mega-hit books to leave emotional and inspiring notes for the new generation reading the books for the first time. Users are not only leaving heartfelt messages on post-it notes in copies of the books across bookstores and libraries but also sharing their notes socially on Twitter, Facebook and Instagram using the hashtag #PotterItForward. The post How the Harry Potter brand is pitching itself to Gen Z appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-23 00:00:00 UTC ]

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The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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How to Pitch to a Literary Agent

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[ Literrary Hub | 2023-04-03 08:53:09 UTC ]
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Another Prince Harry book? 'Spare Us!' gives his memoir the parody treatment

Prince Harry's tell-all memoir 'Spare' is getting a parody spoof with 'Spare Us! A Harrody' to be released next month. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-23 19:59:45 UTC ]
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An army of Prince Harries is intimidating shoppers.

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[ Literrary Hub | 2023-03-03 15:21:13 UTC ]
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If You Loved Prince Harry's 'Spare,' Here Are Some Equally Juicy Celeb Memoirs

Luckily for us, the celebrity memoir genre is rife with tantalizingly tales from stars past and present. Continue reading at HuffPost

[ HuffPost | 2023-02-09 10:45:21 UTC ]
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10 of the Weirdest Moments From Prince Harry’s Memoir

These ten moments from SPARE are among the weirdest in this bestselling and highly anticipated memoir from Prince Harry. Continue reading at Book Riot

[ Book Riot | 2023-01-25 11:39:00 UTC ]
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Prince Harry Memoir Led 1.2% Rise in Print Book Sales Last Week

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[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
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‘Didn’t read it, will not read it’: Harry and Meghan of little interest to Montecito neighbours

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[ The Guardian | 2023-01-21 14:25:09 UTC ]
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Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

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[ CBC | 2023-01-21 09:00:00 UTC ]
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Prince Harry Ruled Book Sales Last Week

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[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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[ The Guardian | 2023-01-17 16:13:57 UTC ]
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Commentary: Prince Harry's memoir mercilessly trashes the royal family. He didn't go far enough

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[ Los Angeles Times | 2023-01-17 14:00:28 UTC ]
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[ CBC | 2023-01-15 09:00:00 UTC ]
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[ Los Angeles Times | 2023-01-14 11:00:18 UTC ]
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[ CBC | 2023-01-14 09:00:00 UTC ]
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[ The Guardian | 2023-01-13 23:56:18 UTC ]
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[ The Guardian | 2023-01-13 12:09:22 UTC ]
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[ New Yorker | 2023-01-13 11:00:00 UTC ]
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“Spare,” Reviewed: The Haunting of Prince Harry

Electrified by outrage—and elevated by a gifted ghostwriter—his blockbuster memoir “Spare” exposes more than Harry’s enemies. Continue reading at New Yorker

[ New Yorker | 2023-01-13 11:00:00 UTC ]
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