The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a premium reader experience will give them an edge in a crowded market. “If we want people to come back again and again, we have to have as polished and distinctive a design as we possibly can," Slate's David Stern said. The post How The Atlantic, Slate and others obsess about user experience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-18 00:00:00 UTC ]
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Slate has published more than 11,000 articles in 2017. Determining the 10 most popular wasn’t easy. When we do this roundup every year, we inevitably debate the same question: What’s the best way to determine popularity? We measure our traffic in many ways. We look at how many visitors and page... Continue reading at Slate
[ Slate | 2017-12-29 00:00:00 UTC ]
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Under ‘unprecedented’ partnership, users will be able to upload videos containing licensed music on Facebook, Instagram and OculusUniversal Music Group is to become the first major music company to license its recorded music and publishing catalogues for use on Facebook, Instagram and virtual... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
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French author Claude Simon may have won the 1985 Nobel prize for literature, but according to a recent experiment he would not be published today. Continue reading at Stuff
[ Stuff | 2017-12-14 00:00:00 UTC ]
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Richard Johnson, Bonnier Publishing's group chief executive, has slammed the industry's "obsession with targets and quotas" when it comes to addressing lack of diversity in the book world as "nonsense". Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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In a Publishing Perspectives Talk at Frankfurt Book Fair, the chiefs of Gallimard Jeunesse, Bloomsbury Publishing, and the Quarto Group join Kalimat’s Bodour to discuss their translation-exchange partnerships. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Kalimat: ‘Proud of These... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-28 00:00:00 UTC ]
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Hodder & Stoughton has acquired Danish scientist Rikke Schmidt Kjaergaard’s "life-affirming" memoir, The Blink of an Eye, about her experience of locked-in syndrome. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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HarperCollins imprint HQ is to publish Indecent, an "addictive and thought-provoking" story from debut author Corinne Sullivan, in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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Elizabeth Buchan is moving to Corvus, an imprint of Atlantic Books, following a "hotly contested" auction for her next two novels. Continue reading at The Bookseller
[ The Bookseller | 2017-08-19 00:00:00 UTC ]
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When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPalâ, book their lodging with Airbnbâ and ride with Uber. Continue reading at Stuff
[ Stuff | 2017-08-18 00:00:00 UTC ]
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Laurene Powell Jobs's Emerson Collective has agreed to acquire a majority stake in the Atlantic, the iconic political and cultural magazine that has also become a force in digital publishing.Powell Jobs, the 53-year-old widow of Apple co-founder Steve Jobs, is buying the stake from Atlantic... Continue reading at Advertising Age
[ Advertising Age | 2017-07-28 00:00:00 UTC ]
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Nikky Ward, currently senior sales executive at Atlantic, is to join Head of Zeus as digital sales manager. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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The BBC is forever playing around with new forms of storytelling, but its many experimental projects can be hard to keep track of. A 360-degree video might be published on YouTube and Facebook, for example, while an animated VR tale might launch firs... Continue reading at Engadget
[ Engadget | 2017-07-05 00:00:00 UTC ]
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A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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In a major announcement ahead of this week’s 2017 ALA Annual Conference, HarperCollins has agreed to make a selection of its ebook backlist available to public library users on a multi-user model, via Midwest Tape’s hoopla digital platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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An account of a young woman’s experience of anorexia while at Oxford University has been honoured by the New Welsh Writing Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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